The rise of advertising in the United States - Info and Reading Options
a history of innovation to 1960
By Edd Applegate
"The rise of advertising in the United States" was published by Scarecrow Press in 2012 - Lanham, Md, it has 198 pages and the language of the book is English.
“The rise of advertising in the United States” Metadata:
- Title: ➤ The rise of advertising in the United States
- Author: Edd Applegate
- Language: English
- Number of Pages: 198
- Publisher: Scarecrow Press
- Publish Date: 2012
- Publish Location: Lanham, Md
“The rise of advertising in the United States” Subjects and Themes:
- Subjects: History - Advertising - Advertising, history
- Places: United States
Edition Specifications:
- Pagination: p. cm.
Edition Identifiers:
- The Open Library ID: OL25317139M - OL16637700W
- Online Computer Library Center (OCLC) ID: 774500495
- Library of Congress Control Number (LCCN): 2012018903
- ISBN-13: 9780810884069 - 9780810884076
- All ISBNs: 9780810884069 - 9780810884076
AI-generated Review of “The rise of advertising in the United States”:
"The rise of advertising in the United States" Table Of Contents:
- 1- Colonial America and advertising
- 2- The first advertising agents in the United States
- 3- P.T. Barnum and his influence on advertising
- 4- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine
- 5- John Wanamaker and retail advertising
- 6- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising
- 7- The rise of Procter & Gamble and the advertising of Ivory soap
- 8- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills
- 9- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961
- 10- The development of advertising education in the United States: a brief history.
"The rise of advertising in the United States" Description:
The Open Library:
"Edd Applegate surveys key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of white-collar workers thrived on innovation in their quest for more publicity, larger clients, and greater sales. Some of the leaders in what remained a novel, ever-changing form of communication included: P. T. Barnum, master of the advertising gimmick; Lydia Pinkham, queen of the patent medicine cure; John Wanamaker, progenitor of modern retail advertising; Albert Lasker, the formulator of "reason why" advertising; Stanley Resor, the consummate market researcher; Elliott White Springs, the groundbreaking purveyor of the sexual innuendo. Applegate records the achievements of these individuals and others up to 1960, when advertising underwent a remarkable change, becoming a postwar subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business."--
Read “The rise of advertising in the United States”:
Read “The rise of advertising in the United States” by choosing from the options below.
Search for “The rise of advertising in the United States” downloads:
Visit our Downloads Search page to see if downloads are available.
Borrow "The rise of advertising in the United States" Online:
Check on the availability of online borrowing. Please note that online borrowing has copyright-based limitations and that the quality of ebooks may vary.
- Is Online Borrowing Available: Yes
- Preview Status: restricted
- Check if available: The Open Library & The Internet Archive
Find “The rise of advertising in the United States” in Libraries Near You:
Read or borrow “The rise of advertising in the United States” from your local library.
- The WorldCat Libraries Catalog: Find a copy of “The rise of advertising in the United States” at a library near you.
Buy “The rise of advertising in the United States” online:
Shop for “The rise of advertising in the United States” on popular online marketplaces.
- Ebay: New and used books.