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campaign strategy, implicit messages, and the norm of equality

Book's cover
The cover of “The race card” - Open Library.

"The race card" was published by Princeton University Press in 2001 - Princeton, N.J, it has 307 pages and the language of the book is English.


“The race card” Metadata:

  • Title: The race card
  • Author:
  • Language: English
  • Number of Pages: 307
  • Publisher: Princeton University Press
  • Publish Date:
  • Publish Location: Princeton, N.J

“The race card” Subjects and Themes:

Edition Specifications:

  • Pagination: xv, 307 p. :

Edition Identifiers:

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"The race card" Table Of Contents:

  • 1- A theory of racial appeals
  • 2- The norm of racial inequality, electoral strategy, and explicit appeals
  • 3- The norm of racial equality, electoral strategy, and implicit appeals
  • 4- The political psychology of implicit communication
  • 5- Crafting, conveying, and challenging implicit racial appeals : campaign strategy and news coverage
  • 6- The impact of implicit messages
  • 7- Implicit, explicit, and counter-stereotypical messages : the welfare experiment
  • 8- Psychological mechanisms : the norms experiment
  • 9- Implicit communication beyond race : gender, sexual orientation, and ethnicity
  • 10- Political communication and equality.

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