The objects of affection - Info and Reading Options
semiotics and consumer culture
By Arthur Asa Berger
"The objects of affection" was published by Palgrave Macmillan in 2010 - New York, it has 198 pages and the language of the book is English.
“The objects of affection” Metadata:
- Title: The objects of affection
- Author: Arthur Asa Berger
- Language: English
- Number of Pages: 198
- Publisher: Palgrave Macmillan
- Publish Date: 2010
- Publish Location: New York
“The objects of affection” Subjects and Themes:
- Subjects: ➤ Material culture - Social aspects - Object (Aesthetics) - Psychological aspects - Language and culture - Culture - Consumer behavior - Semiotics - Semiotic models - Aesthetics
Edition Specifications:
- Pagination: p. cm.
Edition Identifiers:
- The Open Library ID: OL24029282M - OL18354243W
- Online Computer Library Center (OCLC) ID: 468976314
- Library of Congress Control Number (LCCN): 2010001854
- ISBN-13: 9780230103726
- All ISBNs: 9780230103726
AI-generated Review of “The objects of affection”:
"The objects of affection" Description:
The Open Library:
'A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
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