The handbook for focus group research - Info and Reading Options
By Thomas L. Greenbaum
"The handbook for focus group research" was published by Sage Publications in 1998 - Thousand Oaks, Calif, it has 262 pages and the language of the book is English.
“The handbook for focus group research” Metadata:
- Title: ➤ The handbook for focus group research
- Author: Thomas L. Greenbaum
- Language: English
- Number of Pages: 262
- Publisher: Sage Publications
- Publish Date: 1998
- Publish Location: Thousand Oaks, Calif
“The handbook for focus group research” Subjects and Themes:
- Subjects: Focused group interviewing - Marketing research - Focus groups
Edition Specifications:
- Pagination: xvi, 262 p. :
Edition Identifiers:
- The Open Library ID: OL675045M - OL2678872W
- Online Computer Library Center (OCLC) ID: 37322709
- Library of Congress Control Number (LCCN): 97021222
- ISBN-10: 0761912525 - 0761912533
- All ISBNs: 0761912525 - 0761912533
AI-generated Review of “The handbook for focus group research”:
"The handbook for focus group research" Table Of Contents:
- 1- Focus groups: an overview
- 2- Research decisions
- 3- Maximizing the effectiveness of focus group research
- 4- Common mistakes in focus groups
- 5- The moderator
- 6- Focus groups and the technology revolution
- 7- Controlling the costs of focus group research
- 8- New moderating techniques
- 9- Global focus groups
- 10- Litigation focus groups
- 11- Focus groups with physicians
- 12- Focus group trends
- 13- Effective management of field services and recruiting
- 14- Threats to the focus group industry
- 15- A career as a moderator
- 16- Building business moderating focus groups
- 17- The role of the facility.
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