The edge - Info and Reading Options
50 tips from brands that lead
By Allen P. Adamson
"The edge" was published by Palgrave Macmillan in 2013 - New York, NY, it has 269 pages and the language of the book is English.
“The edge” Metadata:
- Title: The edge
- Author: Allen P. Adamson
- Language: English
- Number of Pages: 269
- Publisher: Palgrave Macmillan
- Publish Date: 2013
- Publish Location: New York, NY
“The edge” Subjects and Themes:
- Subjects: ➤ Product management - Qualite des produits - Service a la clientele - Communication - Marques commerciales - Marketing - Branding (Marketing) - Brand name products
Edition Specifications:
- Pagination: xii, 269 pages :
Edition Identifiers:
- The Open Library ID: OL26629301M - OL18146163W
- Online Computer Library Center (OCLC) ID: 811137289
- Library of Congress Control Number (LCCN): 2012037532
- ISBN-13: 9780230342248
- ISBN-10: 0230342248
- All ISBNs: 0230342248 - 9780230342248
AI-generated Review of “The edge”:
"The edge" Table Of Contents:
- 1- To have an edge, a brand has to be different, relevant, and have energy
- 2- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how"
- 3- To have an edge, a brand's actions must tell its story
- 4- To have an edge, a brand's customers should want to tell its story
- 5- To have an edge, gear up for a marathon, not a sprint
- 6- To have an edge, a brand must know where it can play and win.
"The edge" Description:
The Open Library:
"In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moment's notice. Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that not only costs the brand money, but also costs customer support, hurting a brand's image and integrity. In The Edge, Allen Adamson examines how the leading brands of today maintain their dominance in the market utilizing the strategies put forth in his previous books BrandSimple and BrandDigital. Adamson succinctly accounts specific challenges facing the biggest brands of today, from major companies like Apple and General Mills to celebrity brands like Lady Gaga and Jay Z. He reveals the guiding principles employed to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market."--Publisher's description.
Read “The edge”:
Read “The edge” by choosing from the options below.
Search for “The edge” downloads:
Visit our Downloads Search page to see if downloads are available.
Borrow "The edge" Online:
Check on the availability of online borrowing. Please note that online borrowing has copyright-based limitations and that the quality of ebooks may vary.
- Is Online Borrowing Available: Yes
- Preview Status: restricted
- Check if available: The Open Library & The Internet Archive
Find “The edge” in Libraries Near You:
Read or borrow “The edge” from your local library.
- The WorldCat Libraries Catalog: Find a copy of “The edge” at a library near you.
Buy “The edge” online:
Shop for “The edge” on popular online marketplaces.
- Ebay: New and used books.