The brand gap - Info and Reading Options
how to bridge the distance between business strategy and design : a whiteboard overview
By Marty Neumeier
"The brand gap" was published by New Riders Pub. in 2003 - Indianapolis, Ind, it has 178 pages and the language of the book is English.
“The brand gap” Metadata:
- Title: The brand gap
- Author: Marty Neumeier
- Language: English
- Number of Pages: 178
- Publisher: New Riders Pub.
- Publish Date: 2003
- Publish Location: Indianapolis, Ind
“The brand gap” Subjects and Themes:
- Subjects: Brand name products - Marketing - Planning - Branding (Marketing) - Internet marketing
Edition Specifications:
- Pagination: 178 p. :
Edition Identifiers:
- The Open Library ID: OL17149414M - OL120747W
- Online Computer Library Center (OCLC) ID: 51031482
- Library of Congress Control Number (LCCN): 2002110725
- ISBN-10: 0735713308
- All ISBNs: 0735713308
AI-generated Review of “The brand gap”:
"The brand gap" Description:
The Open Library:
"Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet.""--BOOK JACKET.
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