Rumor And Chaos. A New Perspective On The Theory Of Rumor In The Light Of The Complexity And Chaos Theories - Info and Reading Options

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<p class="MsoNormal" style="text-align:justify;"><span lang="en-us" style="font-size:12pt;line-height:107%;font-family:'Times New Roman', serif;" xml:lang="en-us">Born four decades ago in the field of meteorology, raised in the field of physics and developed by modern mathematics, the theory of complexity and chaos is the study of behavior and its patterns, complex, non-linear and dynamic systems. Analyzing the rumor from the point of view of this theory offers us a new perspective of seeing this social phenomenon so little studied until today.</span></p><p></p> <p class="MsoNormal" style="text-align:justify;"><span lang="en-us" style="font-size:12pt;line-height:107%;font-family:'Times New Roman', serif;" xml:lang="en-us">This book makes it clear that when studying the rumor as a non-linear and dynamic system, the analysis of the process of its diffusion, of its discourse and of the psychosocial characteristics of the actors involved cannot be separated. Transmission and content of the rumor; environmental circumstances as well as profile of the subjects influence each other in this highly complex system in which everything has to do with everything.</span></p><p></p> <p class="MsoNormal" style="text-align:justify;"><span lang="en-us" style="font-size:12pt;line-height:107%;font-family:'Times New Roman', serif;" xml:lang="en-us">Two very attractive approaches are those that are made from the models of cellular robots and the theory of percolation, two areas that are the object of scientific research in the field of artificial intelligence, and which are widely used in the study of the spread of epidemics, a phenomenon clearly similar to the rumor.</span></p><p></p> <p class="MsoNormal" style="text-align:justify;"><span lang="en-us" style="font-size:12pt;line-height:107%;font-family:'Times New Roman', serif;" xml:lang="en-us">Regarding the discourse of gossiprs, the concept of attractor is addressed, one of the most interesting aspects of chaos theory. In this regard, the analysis of belief systems, that is, the rigid thought structures that take place in our minds, is fundamental because they constitute the basis of the process of making our decisions and they mean the difference between two individuals of similar characteristics. The analysis in this work of two belief systems -prejudices and conspiracy theories- suggests that they can constitute powerful attractors of rumors, which establish with a high degree of probability certain patterns in their discourse.</span></p><p></p> <p class="MsoNormal" style="text-align:justify;"><span lang="en-us" style="font-size:12pt;line-height:107%;font-family:'Times New Roman', serif;" xml:lang="en-us">There is no doubt that the new paradigm of complexity and chaos represents an alternative vision with respect to the dominant scientific discourse of rumor; because instead of focusing on linear relationships of its causes (psychology) or its effects (sociology), it allows analyzing this phenomenon and emerging social, in a holistic way, using the methodology of the theory of non-linear dynamic systems.</span></p><p></p>

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