Ratings analysis - Info and Reading Options
the theory and practice of audience research
By James G Webster, James Webster, Patricia F. Phalen and Lawrence W. Lichty
"Ratings analysis" was published by L. Erlbaum Associates in 2006 - Mahwah, N.J, it has 317 pages and the language of the book is English.
“Ratings analysis” Metadata:
- Title: Ratings analysis
- Authors: James G WebsterJames WebsterPatricia F. PhalenLawrence W. Lichty
- Language: English
- Number of Pages: 317
- Publisher: L. Erlbaum Associates
- Publish Date: 2006
- Publish Location: Mahwah, N.J
“Ratings analysis” Subjects and Themes:
- Subjects: ➤ Rating - Methodology - Radio programs - Television viewers - Television programs - Radio audiences - Ratings - Media studies - Technology & Industrial Arts - Performing Arts - Marketing - Research - Performing Arts/Dance - Mass Media - General - Radio - Performing Arts / Mass Media - General - Television - General - Marketing research - Audiences - TECHNOLOGY & ENGINEERING - Ratings and rankings
Edition Specifications:
- Pagination: xviii, 317 p. :
Edition Identifiers:
- The Open Library ID: OL17207012M - OL12086459W
- Online Computer Library Center (OCLC) ID: 77530749 - 58535864
- Library of Congress Control Number (LCCN): 2005040071
- ISBN-10: 0805854096 - 080585410X
- All ISBNs: 0805854096 - 080585410X
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