Putting the public back in public relations - Info and Reading Options
how social media is reinventing the aging business of PR
By Brian Solis
"Putting the public back in public relations" was published by FT Press in 2009 - Upper Saddle River, N.J, it has 352 pages and the language of the book is English.
“Putting the public back in public relations” Metadata:
- Title: ➤ Putting the public back in public relations
- Author: Brian Solis
- Language: English
- Number of Pages: 352
- Publisher: FT Press
- Publish Date: 2009
- Publish Location: Upper Saddle River, N.J
“Putting the public back in public relations” Subjects and Themes:
- Subjects: ➤ Public relations - Social media - Economic aspects of Social media - Economic aspects - Online social networks - PR - Öffentlichkeitsarbeit - Sociala nätverk - World Wide Web 2.0
Edition Specifications:
- Pagination: p. cm.
Edition Identifiers:
- The Open Library ID: OL22552348M - OL9617178W
- Library of Congress Control Number (LCCN): 2008041937
- ISBN-10: 0137150695
- All ISBNs: 0137150695
AI-generated Review of “Putting the public back in public relations”:
"Putting the public back in public relations" Table Of Contents:
- 1- What's wrong with PR?
- 2- PR 2.0 vs. public relations
- 3- PR 2.0 in a web 2.0 world
- 4- Traditional vs. new journalism
- 5- PR is about relationships
- 6- The language of new PR
- 7- Blogger relations
- 8- Social media releases (SMRS)
- 9- VNR 2.0
- 10- Corporate blogging
- 11- Technology does not override the social sciences
- 12- Social networks : the online hub for your brand
- 13- Micromedia
- 14- New "marketing" roles
- 15- Community managers and customer service 2.0
- 16- Socialization of communication and service
- 17- The rules for breaking news
- 18- A new guide to metrics
- 19- Convergence : foldng PR 2.0 + PR 1.0 = PR and the communications prism.
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