Promotional strategy - Info and Reading Options
managing the marketing communications process
By James F. Engel
"Promotional strategy" was published by Irwin in 1987 - Homewood, Ill, it has 621 pages and the language of the book is English.
“Promotional strategy” Metadata:
- Title: Promotional strategy
- Author: James F. Engel
- Language: English
- Number of Pages: 621
- Publisher: Irwin
- Publish Date: 1987
- Publish Location: Homewood, Ill
“Promotional strategy” Subjects and Themes:
- Subjects: ➤ Advertising - Gestion - Management - Marketing - Publicité - Mercadologia
- Places: Management
Edition Specifications:
- Pagination: xvi, 621p., [4] p. of plates :
Edition Identifiers:
- The Open Library ID: OL2748737M - OL3536962W
- Online Computer Library Center (OCLC) ID: 15719183
- Library of Congress Control Number (LCCN): 86082275
- ISBN-10: 0256036438
- All ISBNs: 0256036438
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