Preattentive Processing of Web Advertising
By Chan Yun Yoo
"Preattentive Processing of Web Advertising" is published by Cambria Press in July 18, 2007 - Amherst, it has 232 pages and the language of the book is English.
“Preattentive Processing of Web Advertising” Metadata:
- Title: ➤ Preattentive Processing of Web Advertising
- Author: Chan Yun Yoo
- Language: English
- Number of Pages: 232
- Publisher: Cambria Press
- Publish Date: July 18, 2007
- Publish Location: Amherst
“Preattentive Processing of Web Advertising” Subjects and Themes:
- Subjects: ➤ Consumer behavior - Internet advertising - Marketing - Psychological aspects - Psychological aspects of Internet advertising - Psychological aspects of Marketing
Edition Specifications:
- Format: Hardcover
- Weight: 13.6 ounces
- Dimensions: 8.6 x 5.7 x 0.8 inches
Edition Identifiers:
- The Open Library ID: OL12340518M - OL9896952W
- Online Computer Library Center (OCLC) ID: 124031911
- Library of Congress Control Number (LCCN): 2007018343
- ISBN-13: 9781934043639 - 9781624990571
- ISBN-10: 193404363X
- All ISBNs: 193404363X - 9781934043639 - 9781624990571
AI-generated Review of “Preattentive Processing of Web Advertising”:
"Preattentive Processing of Web Advertising" Description:
Open Data:
Cover -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- Foreword -- Preface -- Executive Summary -- Chapter 1 : Introduction -- Chapter 2 : Background and Web Ad Effects Model -- Chapter 3: Preattentive Processing of Web Advertising -- Chapter 4 : Pretests and Results -- Chapter 5 : Methods of Main Study -- Chapter 6 : Results -- Appendices -- Bibliography -- Index
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