"Nation Branding, Public Relations and Soft Power" - Information and Links:

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Corporatizing Poland

"Nation Branding, Public Relations and Soft Power" was published by Taylor & Francis Group in 2016 - London New York, it has 228 pages and the language of the book is English.


“Nation Branding, Public Relations and Soft Power” Metadata:

  • Title: ➤  Nation Branding, Public Relations and Soft Power
  • Author:
  • Language: English
  • Number of Pages: 228
  • Publisher: Taylor & Francis Group
  • Publish Date:
  • Publish Location: London New York

“Nation Branding, Public Relations and Soft Power” Subjects and Themes:

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"Nation Branding, Public Relations and Soft Power" Description:

Open Data:

1. From 'total wars' to 'total markets' -- 2. Soft power, nationalism and globalism reconsidered -- 3. Reforming the Polish statecraft : foundations for 'corporatization' -- 4. Mapping out the Polish field governing soft power -- 5. Field habitus and legitimisations of nation branding for soft power -- 6. Political economy of nation branding practice in Poland -- 7. Articulating branded vision of Polishness for soft power -- 8. Poland as markets' playground : towards new statecraft -- 9. Conclusions : updating the field and the future of soft power research

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