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Universality and Variation

Book's cover
The cover of “Metaphor in Culture” - Open Library.
Metaphor in Culture - cover - The Open Library
Book's cover - The Open Library
Metaphor in Culture - cover - Google Books
Book's cover - Google Books

"Metaphor in Culture" was published by Cambridge University Press in 2005 - Cambridge, the book is classified in Psychology genre, it has 314 pages and the language of the book is English.


“Metaphor in Culture” Metadata:

  • Title: Metaphor in Culture
  • Author:
  • Language: English
  • Number of Pages: 314
  • Is Family Friendly: Yes - No Mature Content
  • Publisher: Cambridge University Press
  • Publish Date:
  • Publish Location: Cambridge
  • Genres: Psychology

“Metaphor in Culture” Subjects and Themes:

Edition Specifications:

  • Pagination: xv, 314 p. :

Edition Identifiers:

AI-generated Review of “Metaphor in Culture”:


Snippets and Summary:

In this book, Zoltán Kövecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience.

"Metaphor in Culture" Description:

Google Books:

To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltán Kövecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Kövecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.

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