Marketing research - Info and Reading Options
a short course for professionals
By Bertram Schoner
"Marketing research" was published by Wiley in 1976 - [New York, it has 13 pages and the language of the book is English.
“Marketing research” Metadata:
- Title: Marketing research
- Author: Bertram Schoner
- Language: English
- Number of Pages: 13
- Publisher: Wiley
- Publish Date: 1976
- Publish Location: [New York
“Marketing research” Subjects and Themes:
- Subjects: ➤ Marketing research - Marktforschung - Operations Research - Unternehmen - Marketingforschung - Decision Making
Edition Specifications:
- Pagination: 1 case (13 pamphlets :
Edition Identifiers:
- The Open Library ID: OL4881426M - OL6324225W
- Online Computer Library Center (OCLC) ID: 2439391
- Library of Congress Control Number (LCCN): 76010037
- ISBN-10: 0471020052
- All ISBNs: 0471020052
AI-generated Review of “Marketing research”:
"Marketing research" Table Of Contents:
- 1- 1. Decisions, systems, and information.
- 2- 2. Models and model building.
- 3- 3. Marketing information systems.
- 4- 4. Organizing for marketing information.
- 5- 5. Marketing information.
- 6- 6. Internal sales and cost information.
- 7- 7. External information.
- 8- 8. Securing information.
- 9- 9. Sampling and experimental design.
- 10- 10. Decision making under certainty.
- 11- 11. Regression and correlation analysis.
- 12- 12. Measuring and using potential.
- 13- 13. Forecasting marketing information.
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- Preview Status: restricted
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