Marketing and consumer research in the public interest - Info and Reading Options
By Ronald Paul Hill
"Marketing and consumer research in the public interest" was published by Sage Publications in 1996 - Thousand Oaks, Calif, it has 230 pages and the language of the book is English.
“Marketing and consumer research in the public interest” Metadata:
- Title: ➤ Marketing and consumer research in the public interest
- Author: Ronald Paul Hill
- Language: English
- Number of Pages: 230
- Publisher: Sage Publications
- Publish Date: 1996
- Publish Location: Thousand Oaks, Calif
“Marketing and consumer research in the public interest” Subjects and Themes:
- Subjects: ➤ Recherche - Consumers - Aspect social - Public interest - Consumer education - Advertising - Marktforschung - Advertenties - Sociologie - Préférences - Éducation - Social aspects - Marketing - Consommateurs - Comportement - Consumer behavior - Publicité - Marketing research - Sociale verantwoordelijkheid - Intérêt général - Verbraucherverhalten - Intérêt public - Aufsatzsammlung
Edition Specifications:
- Pagination: x, 230 p. :
Edition Identifiers:
- The Open Library ID: OL800127M - OL17868016W
- Online Computer Library Center (OCLC) ID: 32922981
- Library of Congress Control Number (LCCN): 95036413
- ISBN-10: 0803971907 - 0803971915
- All ISBNs: 0803971907 - 0803971915
AI-generated Review of “Marketing and consumer research in the public interest”:
"Marketing and consumer research in the public interest" Description:
The Open Library:
How do personal crises affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consumer Research in the Public Interest summarizes and extends the research on these types of issues in marketing and consumer behavior. Researchers, scholars, and upper-level students in the areas of marketing, public relations, communications, ethics, healthcare, and public policy will find this volume a valuable resource. Professionals who want a better understanding of the issues that are currently being investigated by scholars in the marketing and consumer behavior fields will appreciate the insights this volume offers as well.
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