Lightning in a bottle - Info and Reading Options
the proven system to create new ideas and products that work
By David D. Minter
"Lightning in a bottle" was published by Sourcebooks in 2006 - Naperville, IL, it has 214 pages and the language of the book is English.
“Lightning in a bottle” Metadata:
- Title: Lightning in a bottle
- Author: David D. Minter
- Language: English
- Number of Pages: 214
- Publisher: Sourcebooks
- Publish Date: 2006
- Publish Location: Naperville, IL
“Lightning in a bottle” Subjects and Themes:
- Subjects: Brainstorming - New products - Creative ability in business
Edition Specifications:
- Pagination: ix, 214 p. ;
Edition Identifiers:
- The Open Library ID: OL24753252M - OL15843796W
- Online Computer Library Center (OCLC) ID: 70836646
- Library of Congress Control Number (LCCN): 2006024096
- ISBN-13: 9781402207341
- ISBN-10: 1402207344
- All ISBNs: 1402207344 - 9781402207341
AI-generated Review of “Lightning in a bottle”:
"Lightning in a bottle" Table Of Contents:
- 1- Lightning in a bottle
- 2- A blockbuster (video) idea
- 3- The problems with how new products are developed today
- 4- The upside-down pyramid-or how ideas are developed in corporate America
- 5- Why nine out of ten new products fail
- 6- How a good idea can go bad: the battle of the bagel
- 7- Top ten reasons ideas fail
- 8- Less is more
- 9- Market segmentation and aggregation
- 10- The creative genius of Ted Turner and Rupert Murdoch
- 11- Idea engineering-seven steps
- 12- Idea engineering-let's start a record label
- 13- Bedrock: it's more than Fred & Wilma's hometown
- 14- What interviews with thousands of consumers taught us
- 15- Don't wait for a miracle.
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