Handbook of Qualitative Research Methods in Marketing
By Russell W. Belk
"Handbook of Qualitative Research Methods in Marketing" was published by Elgar Publishing, Incorporated, Edward in 2008 - Cheltenham Northampton, Mass, it has 1 pages and the language of the book is English.
“Handbook of Qualitative Research Methods in Marketing” Metadata:
- Title: ➤ Handbook of Qualitative Research Methods in Marketing
- Author: Russell W. Belk
- Language: English
- Number of Pages: 1
- Publisher: ➤ Elgar Publishing, Incorporated, Edward
- Publish Date: 2008
- Publish Location: Cheltenham Northampton, Mass
“Handbook of Qualitative Research Methods in Marketing” Subjects and Themes:
- Subjects: ➤ Methodology - Qualitative research - Marketing research - Consumers - Research - Recherche - Marketing - Recherche qualitative - Consommateurs - Methodologie - Marketingforschung - Verbraucherforschung - Qualitative Methode - Marktforschung
Edition Specifications:
- Pagination: 608
Edition Identifiers:
- The Open Library ID: OL46548634M - OL3515365W
- ISBN-13: 9781847204127
- All ISBNs: 9781847204127
AI-generated Review of “Handbook of Qualitative Research Methods in Marketing”:
"Handbook of Qualitative Research Methods in Marketing" Description:
Open Data:
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnography; data analysis methods such as metaphoric and visual analyses; presentation topics such as videography and reflexivity; applications such as ZMET applied to Broadway plays and depth interviews with executives; and special issues such as multi-sited ethnography and research on sensitive topics
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