Graphic design history

"Graphic design history" Table Of Contents:

• 1- Introduction : the beginning of history -- Steven Heller
• 2- American graphic design expression : the evolution of American typography -- Katherine McCoy -- A
• 3- history of design, a history of concerns -- Jorge Frascara
• 4- Construction work -- Victor Margolin
• 5- Wheels of fortune -- William Owen
• 6- Two magazines of the turbulent '60s : a '90s perspective -- Philip B. Meggs
• 7- Post-Saturday Evening Post : magazine design and its dis-contents -- Ellen Lupton
• 8- Esquire and its art directors : a survivor's tale -- Steven Heller
• 9- Kicking up a little dust -- Michael Dooley.
• 10- Lester Beall : a creative genius of the simple truth -- R. Roger Remington
• 11- On Merle Armitage : the impresario of book design -- Roy R. Behrens
• 12- Heartfield in context -- Maud Lavin
• 13- Peter Behrens : design's man of the century? -- Philip B. Meggs
• 14- Lucien Bernhard : the master who couldn't draw straight -- Steven Heller -- The
• 15- search for Georg Olden -- Julie Lasky -- An -- minent pre-modernist : the curious case of T.M. Cleland / -- Philip B. Meggs
• 16- H.N. Werkman : the outsider -- Alston W. Purvis
• 17- Alvin Lustig : born modern -- Steven Heller
• 18- Fortunato Depero : cheering up the universe -- Steven Heller
• 19- Cipe Pineles : artist as art director -- Martha Scotford
• 20- Massin ahead of time -- John Gall and Steven Brower
• 21- Alexander Liberman : on overcoming aesthetics -- Veronique Vienne -- The
• 22- brand named Walter Landor : historical view -- Veronique Vienne
• 23- Helene Gordon-Lazareff : the tsarina who was Elle -- Veronique Vienne -- A
• 24- retrospective : Herbert Matter -- Armin Hofmann
• 25- Dan Friedman : the design world's favorite enigma -- Steven Holt -- The
• 26- visual thinker Henry Wolf! -- Michael Kaplan
• 27- For the voice -- Philip B. Meggs
• 28- Bauhaus in Dessau -- Rudolf Arnheim
• 29- Piet Zwart's NKF catalog -- Philip B. Meggs -- The
• 30- bald soprano -- Philip B. Meggs -- A
• 31- brave new world : understanding deconstruction -- Chuck Byrne and Martha Witte -- The
• 32- advertising of Magritte/the Magritte in advertising -- Georges Roque
• 33- Film posters by Moscow's Stenberg Brothers, 1923-33 -- Christopher Mount
• 34- Souls on fire -- Michele Y. Washington
• 35- Polemics and politics, American style -- Steven Heller -- The
• 36- rise and fall of design at a great corporation -- Philip B. Meggs
• 37- Advertising : the mother of graphic design -- Steven Heller
• 38- Ad campaign of the century -- Eve M. Kahn -- A
• 39- certain commitment : art and design at the Royal PTT -- Paul H. Hefting
• 40- Renewal and upheaval : Dutch design between the wars -- Alston W. Purvis
• 41- Interview with Louis Danziger-- Steven Heller.

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