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behind the scenes of Continental's remarkable comeback

Book's cover
The cover of “From worst to first” - Open Library.

"From worst to first" was published by Wiley in 1998 - New York, it has 294 pages and the language of the book is English.


“From worst to first” Metadata:

  • Title: From worst to first
  • Author:
  • Language: English
  • Number of Pages: 294
  • Publisher: Wiley
  • Publish Date:
  • Publish Location: New York

“From worst to first” Subjects and Themes:

Edition Specifications:

  • Format: Hardcover
  • Pagination: x, 294 p. ;

Edition Identifiers:

AI-generated Review of “From worst to first”:


"From worst to first" Table Of Contents:

  • 1- How We Climbed from Worst to First
  • 2- Is This Any Way to Run an Airline?
  • 3- The Last Suppers, or Whose Problem Is It?
  • 4- Fly to Win, or You Can Make a Pizza So Cheap Nobody Wants to Eat It
  • 5- Fund the Future, or If There Ain't No Funds, There Ain't Gonna Be No Future
  • 6- Make Reliability a Reality, or It's Time to Act Like a Real Airline
  • 7- Working Together, or Which Part of This Watch Don't You Think We Need?
  • 8- Success Has No Autopilot
  • 9- A Flight Plan for Success
  • 10- How the Sickest Patients Need the Best Doctors, and concerning Tapeworms
  • 11- Nobody Loses When the Whole Team Wins
  • 12- Keeping the Lines of Communication Open
  • 13- Predictability, or the Value of a Zippo
  • 14- What Gets Measured Gets Managed
  • 15- Crop Duster's Son
  • 16- Why You Just Read This Book

Snippets and Summary:

Continental Airlines, in early 1994, was going nowhere, and it was going nowhere fast.

"From worst to first" Description:

The Open Library:

"In From Worst to First, business legend Gordon Bethune tells the complete inside story of how he and his team engineered one of the most dramatic comebacks in the history of business. As inspiring as it is instructive, it is the story of how a plain-speaking ex-Navy aircraft mechanic, armed with a few common-sense notions about good management and the courage to look past the bottom line, managed to motivate his people to bold new heights of excellence and win back his company's long-lost customer base. In reading it, business readers will learn valuable lessons on leadership, employee empowerment, teamwork, and strategy that can be applied to just about any type of business organization."--BOOK JACKET.

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