"ERIC ED397346: Mississippi Curriculum Framework For Marketing Management Technology (Program CIP: 52.1401--Business Mkt. & Mkt. Mgmt.). Postsecondary Programs." - Information and Links:

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"ERIC ED397346: Mississippi Curriculum Framework For Marketing Management Technology (Program CIP: 52.1401--Business Mkt. & Mkt. Mgmt.). Postsecondary Programs." and the language of the book is English.


“ERIC ED397346: Mississippi Curriculum Framework For Marketing Management Technology (Program CIP: 52.1401--Business Mkt. & Mkt. Mgmt.). Postsecondary Programs.” Metadata:

  • Title: ➤  ERIC ED397346: Mississippi Curriculum Framework For Marketing Management Technology (Program CIP: 52.1401--Business Mkt. & Mkt. Mgmt.). Postsecondary Programs.
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  • Language: English

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  • Internet Archive ID: ERIC_ED397346

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"ERIC ED397346: Mississippi Curriculum Framework For Marketing Management Technology (Program CIP: 52.1401--Business Mkt. & Mkt. Mgmt.). Postsecondary Programs." Description:

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This document, which is intended for use by community and junior colleges throughout Mississippi, contains curriculum frameworks for the course sequences in the state's marketing management technology program. Presented in the introduction are a program description and suggested course sequence. Section I lists baseline competencies for the marketing management technology program, and section II consists of course outlines for each of the following courses: marketing management technology courses (marketing I-II; salesmanship; merchandising math; advertising; marketing seminar I-IV; management; retail management; human resource management; marketing management decision making; entrepreneurship; and work-based learning) and related academic courses (the legal environment of business I, principles of economics (macroeconomics), and principles of economics (microeconomics). Each course outline contains some/all of the following: course name and abbreviation; course classification; course description; prerequisites; and competencies and suggested objectives. Recommended tools and equipment are listed in section III. Appended are lists of related academic topics and workplace skills for the 21st century and a student competency profile for the marketing management technology program. (MN)

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