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Understanding Media by Marshall Mcluhan

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1Understanding The Everyday Sharing Of Misinformation On Private Social Media

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This study aims to understand how different contextual factors lead users of WhatsApp to believe, share, and challenge both accurate and inaccurate information shared by different people in different contexts on this platform. We will recruit participants who are UK residents and use WhatsApp and randomly assign them to seeing a vignette that asks them to imagine that someone has shared some information on WhatsApp. The vignettes will vary in terms of the topic and accuracy of the message, the identity of the user who shared it, whether the message was shared in a one-to-one conversation, small group, or large group, and whether the message included a source. We will then measure participants’ response in terms of their view of the imagined scenario: perceived accuracy of the message, whether they would be likely to share it and challenge it, and broader attitudes towards misinformation and anti-misinformation policies on personal messaging. Our experimental design aims to derive causal inferences on the contextual factors that lead WhatsApp users to process and react to true and false information shared by different users, in different contexts, and with different markers of provenance.

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The book is available for download in "data" format, the size of the file-s is: 0.19 Mbs, the file-s went public at Wed May 28 2025.

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2Lesson 2 Understanding Social Media Algorithm.

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Lessons from Taculia advisors class

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The book is available for download in "audio" format, the size of the file-s is: 17.04 Mbs, the file-s for this book were downloaded 98 times, the file-s went public at Sun Aug 23 2020.

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3Understanding Citizen Reactions And Ebola-Related Information Propagation On Social Media

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In severe outbreaks such as Ebola, bird flu and SARS, people share news, and their thoughts and responses regarding the outbreaks on social media. Understanding how people perceive the severe outbreaks, what their responses are, and what factors affect these responses become important. In this paper, we conduct a comprehensive study of understanding and mining the spread of Ebola-related information on social media. In particular, we (i) conduct a large-scale data-driven analysis of geotagged social media messages to understand citizen reactions regarding Ebola; (ii) build information propagation models which measure locality of information; and (iii) analyze spatial, temporal and social properties of Ebola-related information. Our work provides new insights into Ebola outbreak by understanding citizen reactions and topic-based information propagation, as well as providing a foundation for analysis and response of future public health crises.

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The book is available for download in "texts" format, the size of the file-s is: 3.43 Mbs, the file-s for this book were downloaded 27 times, the file-s went public at Fri Jun 29 2018.

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4Understanding The Choice To Check Candidates’ Social Media Information

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The current research aims to identify the reasons why decision makers view candidates’ social media information in the professional selection process.

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The book is available for download in "data" format, the size of the file-s is: 0.09 Mbs, the file-s for this book were downloaded 1 times, the file-s went public at Tue May 30 2023.

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5MUSE (Media Understanding And Source Evaluation) Parent-Child Surveys

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Surveys of how families of four- through six-year-old manage children's usage of and familiarity with various knowledge artifacts and information media, using both parent and child reports.

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The book is available for download in "data" format, the size of the file-s is: 5.86 Mbs, the file-s for this book were downloaded 2 times, the file-s went public at Mon Jan 31 2022.

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6Understanding Media Users : From Theory To Practice

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Surveys of how families of four- through six-year-old manage children's usage of and familiarity with various knowledge artifacts and information media, using both parent and child reports.

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The book is available for download in "texts" format, the size of the file-s is: 664.38 Mbs, the file-s for this book were downloaded 53 times, the file-s went public at Tue Jun 11 2019.

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7Conquering Otitis Media : An Illustrated Guide To Understanding, Treating, And Preventing Ear Infections

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Surveys of how families of four- through six-year-old manage children's usage of and familiarity with various knowledge artifacts and information media, using both parent and child reports.

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The book is available for download in "texts" format, the size of the file-s is: 408.16 Mbs, the file-s for this book were downloaded 26 times, the file-s went public at Tue Sep 27 2022.

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8Understanding ISIS Social Media Strategy Anton Du Plessis Wed 08.04.2015

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Understanding ISIS Social Media Strategy Anton Du Plessis Wed 08.04.2015

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The book is available for download in "audio" format, the size of the file-s is: 5.01 Mbs, the file-s for this book were downloaded 35 times, the file-s went public at Wed Apr 08 2015.

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9Media Literacy – Understanding The Science Of Consumer Seduction Track 4

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Talking Life is a talk back radio program that tackles a wide range of life issues from a Christian perspective. Media Literacy – Understanding the Science of Consumer Seduction is a discussion with Martin Howard, Author of ‘We know What You Want: The secret tactics that influence what you buy, think and believe’. This was aired in Australia on 24 September 2006 - Track 4 of 4 Distributed by Peter Janetzki & Associates Ph: +61 7 3822 8336 [email protected]

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The book is available for download in "audio" format, the size of the file-s is: 106.47 Mbs, the file-s for this book were downloaded 171 times, the file-s went public at Sat Sep 30 2006.

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10#107 Matthew Alford: Understanding Mass Media

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Christian talks to author, documentary filmmaker, and lecturer in media Dr Matthew Alford about mass media as an institution and relates it to coverage of Modern Monetary Theory.Please help sustain this podcast!Patrons get early access to all episodes and patron-only episodes: https://www.patreon.com/MMTpodcast

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The book is available for download in "audio" format, the size of the file-s is: 75.66 Mbs, the file-s for this book were downloaded 21 times, the file-s went public at Sun Nov 14 2021.

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11Understanding The Impact Of Social Media Comparison On Perseverance Among The Young Generation

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In a collaborative interview between our university (Abdullah Gul University) and the Industrial Chamber, we explored managers' views of the younger generation. The common idea was that Gen Z had high expectations but showed minimal effort. This led me to consider the role of social media, given its dominance in their lives compared to older generations, since Gen Z was born in a technology era. The Social Comparison Theory proposes that people tend to compare themselves innately. Therefore, I pondered how the social comparison theory might influence their unrealistic goals and, consequently, their perseverance. I am particularly interested in how social comparison theory may occur in social media among the young generation, which is Instagram specifically in this study. For these reasons explained, I will investigate the relationship between social comparison on Instagram and its effects on the perseverance level of the young generation.

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The book is available for download in "data" format, the size of the file-s is: 0.11 Mbs, the file-s for this book were downloaded 2 times, the file-s went public at Mon May 27 2024.

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128GL7-RABE: Understanding Cyber & Social Media Harassment Laws

Perma.cc archive of https://www.kmblegal.com/employment-law-blog/victims-anonymous-online-harassment-suffer-serious-consequences created on 2021-12-28 03:16:37+00:00.

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13ERIC EJ1158296: Contemporary Understanding Of Education In The Rift Between Ontological Relativity And The Transformed Media Culture

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The transformation of the developmental process from animal rationale, through homo communicans into the (un)aware homo symbolicum and the man receiving and distributing media information today, available through multimedia tools in his everyday life, encourages thought on the contemporary man, as well as the purpose, point and sense in contemporary education. The fact is that an individual's life today cannot function deprived of virtual communication. It is possible to state that the world of mass and new media, changed the perception of reality in an essential way. Given the ontic nature of new media being based on technology i.e. the matrix of technical mediation of the real, fiction becomes reality and facts are (re)interpreted as media information. They not only aren't the measure or the guide in a theoretical context, they can also lead to an uncontrolled and unpredictable course of media information, due to their truthfulness not being questioned. That is how the global presence of media sets the forms of social life and sometimes relativizes the unquestionable nature of information, thus hiding the fundamental questions of the survival of humane values. In such a context, ontology and ontological relativity provide a landmark in the review of the truthfulness of facts, theories and scientific theoretical settings, especially when (re)defining the notion of contemporary education in the so-called "cyber" world. For those reasons precisely, taking into consideration the causality of the relationship between contemporary media and the multimedia reality in which an individual is located, and in the context of ontological relativity, this paper attempts to search for the understanding of contemporary education of man and of the true, without which true education as such is not possible.

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  • Title: ➤  ERIC EJ1158296: Contemporary Understanding Of Education In The Rift Between Ontological Relativity And The Transformed Media Culture
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The book is available for download in "texts" format, the size of the file-s is: 10.37 Mbs, the file-s for this book were downloaded 61 times, the file-s went public at Sun Oct 21 2018.

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14Microsoft Research Audio 122172: Understanding User-generated Content On Social Media

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In this talk I will cover some of my dissertation research that is devoted to the study of textual user-generated content on social media platforms. My work investigates the role of contextual information in discovering various types of semantic and experiential metadata from informal user-generated content toward the end goals of adding structure to unstructured …

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15Chris Heuer - Understanding The Social Media Landscape

This is a 20 minute overview of what I consider some of the important points to understand about social media. It includes some pieces from Business is Personal, The Social Media Playbook and other random thoughts for businesses trying to get a handle on social media. You can view the slides that accompany this presentation here http://tinyurl.com/2rtv9n.

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16The Miseducation Of The West : How Schools And The Media Distort Our Understanding Of The Islamic World

This is a 20 minute overview of what I consider some of the important points to understand about social media. It includes some pieces from Business is Personal, The Social Media Playbook and other random thoughts for businesses trying to get a handle on social media. You can view the slides that accompany this presentation here http://tinyurl.com/2rtv9n.

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The book is available for download in "texts" format, the size of the file-s is: 437.23 Mbs, the file-s for this book were downloaded 65 times, the file-s went public at Sat Feb 29 2020.

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17Understanding The Legal Risks Of Social Media- Shehu Mustafa

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This is a 20 minute overview of what I consider some of the important points to understand about social media. It includes some pieces from Business is Personal, The Social Media Playbook and other random thoughts for businesses trying to get a handle on social media. You can view the slides that accompany this presentation here http://tinyurl.com/2rtv9n.

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The book is available for download in "movies" format, the size of the file-s is: 431.24 Mbs, the file-s for this book were downloaded 38 times, the file-s went public at Tue Mar 26 2024.

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18Understanding The Media : A Sociology Of Mass Communication

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This is a 20 minute overview of what I consider some of the important points to understand about social media. It includes some pieces from Business is Personal, The Social Media Playbook and other random thoughts for businesses trying to get a handle on social media. You can view the slides that accompany this presentation here http://tinyurl.com/2rtv9n.

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The book is available for download in "texts" format, the size of the file-s is: 988.00 Mbs, the file-s for this book were downloaded 111 times, the file-s went public at Tue Nov 13 2018.

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19Understanding Violence Through Social Media

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While social media analysis has been widely utilized to predict various market and political trends, its utilization to improve geospatial conflict prediction in contested environments remains understudied. To determine the feasibility of social media utilization in conflict prediction, we compared historical conflict data and social media metadata, utilizing over 829,537 geo-referenced messages sent through the Twitter network within Iraq from August 2013 to July 2014. From our research, we conclude that social media metadata has a positive impact on conflict prediction when compared with historical conflict data. Additionally, we find that utilizing the most extreme negative terminology from a locally derived social media lexicon provided the most significant predictive accuracy for determining areas that would experience subsequent violence. We suggest future research projects center on improving the conflict prediction capability of social media data and include social media analysis in operational assessments.

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The book is available for download in "texts" format, the size of the file-s is: 155.01 Mbs, the file-s for this book were downloaded 42 times, the file-s went public at Fri Apr 26 2019.

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20UNDERSTANDING BAYIE, AY3, ANYEN, BAYIBONSAM, BAYIFI-EFIE ZZA MEDIA INSIGHTS 2020

UNDERSTANDING BAYIE, AY3, ANYEN, BAYIBONSAM, BAYIFI-EFIE ZZA MEDIA INSIGHTS 2020

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21Understanding Media Convergence : The State Of The Field

UNDERSTANDING BAYIE, AY3, ANYEN, BAYIBONSAM, BAYIFI-EFIE ZZA MEDIA INSIGHTS 2020

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The book is available for download in "texts" format, the size of the file-s is: 650.00 Mbs, the file-s for this book were downloaded 101 times, the file-s went public at Tue Sep 29 2020.

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22Understanding The Value Of Social Media At Airports For Customer Engagement

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The book is available for download in "texts" format, the size of the file-s is: 384.26 Mbs, the file-s for this book were downloaded 21 times, the file-s went public at Tue Apr 11 2023.

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23The Role Of Media In Promoting Regional Understanding In South Asia

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  • Title: ➤  The Role Of Media In Promoting Regional Understanding In South Asia
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  • Language: English

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The book is available for download in "texts" format, the size of the file-s is: 516.36 Mbs, the file-s for this book were downloaded 17 times, the file-s went public at Tue Feb 09 2021.

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24The Social Organism : A Radical Understanding Of Social Media To Transform Your Business And Life

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  • Title: ➤  The Social Organism : A Radical Understanding Of Social Media To Transform Your Business And Life
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  • Language: English

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25Media Literacy – Understanding The Science Of Consumer Seduction Track 2

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Talking Life is a talk back radio program that tackles a wide range of life issues from a Christian perspective. Media Literacy – Understanding the Science of Consumer Seduction is a discussion with Martin Howard, Author of ‘We know What You Want: The secret tactics that influence what you buy, think and believe’. This was aired in Australia on 24 September 2006 - Track 2 of 4 Distributed by Peter Janetzki & Associates Ph: +61 7 3822 8336 [email protected]

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26Understanding The Interactive Digital Media Marketplace : Frameworks, Platforms, Communities And Issues

Talking Life is a talk back radio program that tackles a wide range of life issues from a Christian perspective. Media Literacy – Understanding the Science of Consumer Seduction is a discussion with Martin Howard, Author of ‘We know What You Want: The secret tactics that influence what you buy, think and believe’. This was aired in Australia on 24 September 2006 - Track 2 of 4 Distributed by Peter Janetzki & Associates Ph: +61 7 3822 8336 [email protected]

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27ERIC ED404989: Meaning And Media: Understanding The Relationship.

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Through a series of focus group interviews, 63 students at George Mason University (Virginia) related their academic and student life experiences. The goal of the researchers was to find a means of reporting the findings in a way that retained the integrity of the contextual data (student voices) and maximized audience impact. Three ways of reporting the findings were explored: written report; slide show with or without video inserts; and video. The two basic advantages to reporting via written text were that it maximized the use of the transcribed data and increased the usefulness of the data since there were no technical constraints except degrees of word processing proficiency. The main disadvantage was the written report's minimal degree of impact. Reporting research findings using a slide show presentation had three main advantages: (1) information can be organized and disseminated quickly through a bullet format; (2) major points can be highlighted easily and quickly; and (3) video clips can be incorporated with contextual data. The disadvantages are that bullets alone lose the richness of the written text and the contextual data, and that video clips need large amounts of computer memory. One of the major advantages of the video format is that a researcher can maximize the impact of findings by reaching a larger audience more quickly; in addition, text can be connected to a speaker. However, video reporting is very time consuming; the most salient disadvantage is that technology often increases the potential for altering the message. (AEF)

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28Media Literacy – Understanding The Science Of Consumer Seduction Track 1

By

Talking Life is a talk back radio program that tackles a wide range of life issues from a Christian perspective. Media Literacy – Understanding the Science of Consumer Seduction is a discussion with Martin Howard, Author of ‘We know What You Want: The secret tactics that influence what you buy, think and believe’. This was aired in Australia on 24 September 2006 - Track 1 of 4 Distributed by Peter Janetzki & Associates Ph: +61 7 3822 8336 [email protected]

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29CI To Eye | Understanding Media Habits Of Ticket Buyers: Johnna Fellows Gluth

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Johnna Fellows Gluth, a Senior Consultant at Capacity Interactive, worked alongside CI's study partners at WolfBrown, to create the Performing Arts Ticket Buyer Media Usage Study. Johnna oversaw the research and analysis of a survey of nearly 27,000 recent ticket buyers to help the field understand media habits of likely arts attendees. The survey provided tangible takeaways for arts administrators.In this episode, Erik and Johnna discuss the survey methodology and review key takeaways from the data.

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30Healthy Bodeies, Healthy Minds #11 The Media And It's Understanding And Portrayal Of Mental Illness

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Healthy Bodies, Health Minds, hosted by Paul Richard, is a collaboration with the SHINE Initiative to raise awareness on mental health challenges facing youth. Walter Bird, Jr., senior writer for Worcester Magazine, joins the SHINE Initiative's executive director Paul Richard to discuss how the media covers mental health-related topics and issues.

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31Understanding The Social Factors Behind The Use Of Non-surgical Cosmetic Procedures Amongst Women: A Scoping Review And Media Analysis

By

Non-surgical cosmetic procedures can be characterized as treatments that alter a person’s appearance without surgically cutting into the skin to achieve results. Examples of these procedures include: botox, facial fillers, laser hair removal, skin lightening treatments, and chemical peels. Non-surgical cosmetic procedures are increasing in popularity and contribute to the multi-billion dollar beauty industry. In addition, "influencer" culture on social media platforms, such as TikTok, have created a new way for these types of procedures to be marketed to even more potential consumers. Although non-surgical cosmetic procedures are often labeled as spa treatments or self-care, the purpose of these procedures is often to alter appearances to reflect current beauty standards, including reducing any signs of the natural aging process. This review and media analysis aims to explore the social factors that encourage women to seek non-surgical cosmetic procedures as more research is needed to understand the driving forces behind these decisions.

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32How Criticism Changes In The Age Of Social Media, Understanding China's Motivations And RUOK With Retirement?

By

Everyone is a critic, and that's a problem! We get into how criticism has changed in the age of social media.Nancy Pelosi's visit to Taiwan has sent ripples across Asia and around the world. Jonathan Berkshire Miller, Director of the Indo-Pacific Program and Senior Fellow at The Macdonald-Laurier Institute helps us understand China's motivations and Canada's place in Asian politics. He also shares former Japanese PM Shinzo Abe's lasting impact on JapanRUOK with Retirement? How about Pirates?HEY, DO YOU LIKE PODCASTS? Why not subscribe to ours?Find it on Apple, Google, Spotify & Curiouscast.ca  

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33Media, Migration And Public Opinion : Myths, Prejudices And The Challenge Of Attaining Mutual Understanding Between Europe And North Africa

Everyone is a critic, and that's a problem! We get into how criticism has changed in the age of social media.Nancy Pelosi's visit to Taiwan has sent ripples across Asia and around the world. Jonathan Berkshire Miller, Director of the Indo-Pacific Program and Senior Fellow at The Macdonald-Laurier Institute helps us understand China's motivations and Canada's place in Asian politics. He also shares former Japanese PM Shinzo Abe's lasting impact on JapanRUOK with Retirement? How about Pirates?HEY, DO YOU LIKE PODCASTS? Why not subscribe to ours?Find it on Apple, Google, Spotify & Curiouscast.ca  

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34Youth Participation Action Research Towards Understanding Adolescents' Perspectives On Sharing, Disclosing Information, And Digital Privacy On Social Media Platforms

By

This is a pre-registration for YPAR-inspired focus group sessions with adolescents. During these sessions, explore together with adolescents how they perceive sharing and disclosing information on social media platforms and how this is related to their understanding of digital privacy

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35Decoding Influence: Understanding Young Indonesians' Coping Behavior To Unhealthy K-Food Promotion By Social Media Influencers

By

This project will be part of a PhD dissertation about consumer empowerment, especially for Young Indonesian People when they are exposed to unhealthy food. Young Indonesian People are considered vulnerable because they keep becoming the target of other countries’ industries, especially when using social media influencers. We use K-Food as the case, especially the food with long-term health risks such as instant, spicy, and grilled food. The first project will aim to explore the current persuasion coping knowledge of young Indonesian people when confronted with unhealthy food content promoted by SMIs, the current beliefs of young Indonesian people when confronted with unhealthy food content promoted by SMIs, persuasion coping behavior is applied by young Indonesian people when confronted with unhealthy food content promoted by SMIs. Persuasion Knowledge Model (PKM) is used as the overarching theory to understand the phenomenon, and Template Analysis will be the method.

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36Ecological Metrics Of Diversity In Understanding Social Media

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Topical discussion networks (TDNs) are networks centered around a discourse concerning a particular concept, whether in real life or online. This paper analogises the population of such networks to populations encountered in mathematical ecology, and seeks to evaluate whether three metrics of diversity used in ecology - Shannon's $H'$, Simpson's $\lambda$ and $E_{var}$ proposed by Smith and Wilson - give valuable information about the composition and diversity of TDNs. It concludes that each metric has its particular use, and the choice of metric is best understood in the context of the particular research question.

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37Media Resource Guide To Accompany Understanding Business

Topical discussion networks (TDNs) are networks centered around a discourse concerning a particular concept, whether in real life or online. This paper analogises the population of such networks to populations encountered in mathematical ecology, and seeks to evaluate whether three metrics of diversity used in ecology - Shannon's $H'$, Simpson's $\lambda$ and $E_{var}$ proposed by Smith and Wilson - give valuable information about the composition and diversity of TDNs. It concludes that each metric has its particular use, and the choice of metric is best understood in the context of the particular research question.

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38Brewster Kahle Speaks To UC Santa Cruz "Understanding Media" Class

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Brewster Kahle, guest speaker in UC Santa Cruz, Department of Film & Digital Media, "Understanding Media" class, April 1, 2021. Professor: Rick Prelinger. Recording from Zoom.

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39Media Literacy – Understanding The Science Of Consumer Seduction Track 3

By

Talking Life is a talk back radio program that tackles a wide range of life issues from a Christian perspective. Media Literacy – Understanding the Science of Consumer Seduction is a discussion with Martin Howard, Author of ‘We know What You Want: The secret tactics that influence what you buy, think and believe’. This was aired in Australia on 24 September 2006 - Track 3 of 4 Distributed by Peter Janetzki & Associates Ph: +61 7 3822 8336 [email protected]

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40Understanding Business 2003 Media Edition Featuring PowerWeb

By

Talking Life is a talk back radio program that tackles a wide range of life issues from a Christian perspective. Media Literacy – Understanding the Science of Consumer Seduction is a discussion with Martin Howard, Author of ‘We know What You Want: The secret tactics that influence what you buy, think and believe’. This was aired in Australia on 24 September 2006 - Track 3 of 4 Distributed by Peter Janetzki & Associates Ph: +61 7 3822 8336 [email protected]

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41Needs Analysis For The Development Of Flipchart-Based Learning Media With The Jigsaw Method To Improve Students' Concept Understanding Of Vector Material In Class X SMA Bengkulu City

By

The purpose of this study was to analyze the need for developing learning media in the form of flipchart media with the jigsaw method to improve students' understanding of concepts in class X vector material. The method used is quantitative descriptive method with data collection techniques through observation and interviews accompanied by documentation and literature review to review related research. From the results of the analysis carried out in physics learning, many learning media use print media. This is because the use of non-print media that has been used previously has several shortcomings when applied in offline learning but does not rule out the possibility of continuing to use it in offline learning. From the results of the data obtained, printed media in offline learning makes students better understand the material presented. This shows that there is a need for the development of more interesting learning media, for example illustrated learning media with flexible access that can be used in offline and online learning. Based on the results of the research that has been done, it shows that there is a need for appropriate media development in physics learning. One of the developments that can be done is to develop flipchart learning media using the jigsaw method.

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42Understanding The News Media By Tommy Mc Murtry

a

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43DTIC ADA405199: The Social Construction Of Breast Cancer In Mass Media And Its Influence On Public Understanding And Citizen Decision-Making

By

The purpose of this study has been and continues to be an assessment of the ways in which mass media play a significant role in constructing the public's understanding of breast cancer as a social problem, a disease, and personal illness experience. This fourth annual & final report primarily summarizes work conducted as a result of a one-year extension of remaining grant funds. This portion of the study focuses on a case study of a viewing season of the situation comedy, Murphy Brown, during which the lead character was portrayed as being diagnosed and treated with breast cancer, while coping with demands of daily living including work, friendships, and parenting. This case is an exemplar of the simultaneous attempts to use entertainment television for the pro-social objective of raising awareness and extending understanding about this disease, as well as appropriating the dramatic aspects of this same life-threatening disease for entertainment purposes. Of special interest is the use of comedy to communicate serious information and, often poignant, issues.

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44Understanding Anti Semitism Why Do Some People Dislike Jews Documentary By Honest Media Today

Understanding Anti Semitism - Why Do People Some Dislike Jews? Documentary By Honest Media Today

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45Lawyers And Reporters : Understanding And Working With The Media

Understanding Anti Semitism - Why Do People Some Dislike Jews? Documentary By Honest Media Today

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46ERIC ED458164: Media Ethics: Where Do You Draw The Line? A Case Study Approach To Understanding News Coverage And Journalistic Decision-Making. For Students And Teachers In High School And College.

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This teaching package, for teachers and students in high school and college, has been developed to give students an in-depth look at the media in the United States, with an emphasis on the values, standards, and practices of good journalism. The material will have particular use in journalism courses and in social studies (history, government, political science, world geography) courses. Students who work on school publications or with electronic media will find the material relevant. This curriculum guide contains: a teacher's guide; transparencies of cases from the Newseum's Ethics Center; and "Jonesboro: Were the Media Fair?"--a report published by The Freedom Forum. The teacher's guide is divided into six parts: (1) "About 'Media Ethics: Where Do You Draw the Line?'"; (2)"Background for Teachers"; (3) "Transparencies"; (4) "Case Studies"; (5) "When Tragedy Hits--A True Story"; and (6) "Some Final Words." Transparencies include: "The Story of Ruth Snyder"; "Terror in Oklahoma City"; "Watergate's 'Deep Throat'"; and "'Dateline NBC' Crosses a Line." Case study topics include: (1) "Did the Story Go Too Far?"; (2) "Will Fair but Sensitive Stories Be Allowed to Air on Student TV?"; (3) "Should You Publish this Photo?"; (4) "Detachment or Involvement?"; (5) "Making an Editorial Decision"; (6) "Is This Game Fair?"; (7) "Rush to Judgment"; (8) "Locker Room Luck"; (9) "Up Close and Personal"; (10) "If It Bleeds, It Leads"; (11) "Should an Editor Protect Young Readers?"; and (12) "To What Lengths Should You Go To Get a Story?" (BB)

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47Understanding Audiences : Learning To Use The Media Constructively

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This teaching package, for teachers and students in high school and college, has been developed to give students an in-depth look at the media in the United States, with an emphasis on the values, standards, and practices of good journalism. The material will have particular use in journalism courses and in social studies (history, government, political science, world geography) courses. Students who work on school publications or with electronic media will find the material relevant. This curriculum guide contains: a teacher's guide; transparencies of cases from the Newseum's Ethics Center; and "Jonesboro: Were the Media Fair?"--a report published by The Freedom Forum. The teacher's guide is divided into six parts: (1) "About 'Media Ethics: Where Do You Draw the Line?'"; (2)"Background for Teachers"; (3) "Transparencies"; (4) "Case Studies"; (5) "When Tragedy Hits--A True Story"; and (6) "Some Final Words." Transparencies include: "The Story of Ruth Snyder"; "Terror in Oklahoma City"; "Watergate's 'Deep Throat'"; and "'Dateline NBC' Crosses a Line." Case study topics include: (1) "Did the Story Go Too Far?"; (2) "Will Fair but Sensitive Stories Be Allowed to Air on Student TV?"; (3) "Should You Publish this Photo?"; (4) "Detachment or Involvement?"; (5) "Making an Editorial Decision"; (6) "Is This Game Fair?"; (7) "Rush to Judgment"; (8) "Locker Room Luck"; (9) "Up Close and Personal"; (10) "If It Bleeds, It Leads"; (11) "Should an Editor Protect Young Readers?"; and (12) "To What Lengths Should You Go To Get a Story?" (BB)

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48From Information Disclosure To Public Understanding In Government Social Media: Evidence From A Survey Experiment

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Government social media has reshaped both information disclosure and public engagement, creating new opportunities to enhance transparency. Against the backdrop of China's anti-telecom fraud propaganda, this study aims to explore the realization mechanism of transparency in government social media. An online survey experiment will be conducted to investigate the impact of level of detail and emotional embedding on citizens' understanding. The independent variablesare the level of detail and emotional embedding, while the dependent variable is the degree to which citizens understand the information.

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49ERIC ED017166: REPORT ON UNDERSTANDING NEW MEDIA.

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IN TYPICAL MCLUHAN STYLE, THE AUTHOR OF THIS WORKING PAPER TRACES HISTORICAL-CULTURAL TRANSITIONS FROM PHONETIC ALPHABET TECHNOLOGY TO MEDIA OF THE NEW ELECTRONIC TECHNOLOGY. THESE MEDIA ARE VIEWED AS EXTENSIONS OF MAN'S SENSES, AND AS LANGUAGES THEMSELVES, WHOSE ONLY CONTENT ARE OTHER MEDIA. EACH MEDIUM (E.G. SPEECH, WRITING, PRINT, PHOTOGRAPHY, THE PRESS, RADIO, TELEVISION, FILM, PHONOGRAPH) IS DISCUSSED IN TEXT, AND IN THOUGHT-PROVOKING QUESTIONS, IN ANNOTATED BIBLIOGRAPHIES, AND IS REPRESENTED ON A CHART IN TERMS OF "HIGH" OR "LOW DEFINITION", MCLUHAN'S TERMS FOR HUMAN SENSORY RESPONSE TO MEDIA. ALSO REPORTED IN THIS PAPER IS AN EXPERIMENT DESIGNED TO COMPARE EFFECTS OF RADIO, TELEVISION, SPEECH, AND PRINT ON LEARNING. THE SAME FACTUAL MATERIAL (DUPLICATED IN THIS DOCUMENT) WAS PRESENTED IN EACH MEDIUM TO ABOUT 100 COLLEGE UNDERGRADUATES, WHO WERE FULLY INFORMED OF THE EXPERIMENT AND ITS OBJECTIVES PRIOR TO THEIR PARTICIPATION IN IT. ANALYSIS OF VARIANCE OF THE EXPERIMENTAL GROUPS, WHICH WERE HOMOGENEOUS FOR INTELLIGENCE, SHOWED SIGNIFICANT DIFFERENCES IN LEARNING, BOTH IMMEDIATE, AND AFTER EIGHT MONTHS, WITH TELEVISION MOST EFFECTIVE, THEN RADIO, THEN PRINT. CAUTION IN INTERPRETING AND GENERALIZING THESE RESULTS IS URGED. (LH)

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50A Multiverse Approach To Understanding News Engagement On Social Media

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How does the multiverse approach benefit communication research using observational (big) data? In recent years, open science tools like pre-registration and pre-analysis plans became increasingly popular in the social sciences. While they have mainly been used for experimental studies, they can also be used to register hypotheses beforehand when working with observational data. However, even with best intentions, a researcher is left with many, often arbitrary, analytical choices along the data analysis path. This ability to run equally plausible models increases the chance of false positive findings. The multiverse approach, in contrast, makes all analytical choices explicit, and runs analyses on all combinations of data processing and modelling paths. To date, multiverse analyses are not used widely in social science research using observational data. In our study we include three main categories of analytical choices a researcher faces that have been covered in previous multiverse studies: (1) variables (selection, operationalisation, choice of controls), (2) case selection and exclusion, and (3) modelling (functional form, estimation). In addition, we include (4) text pre-processing as an additional challenge for the robustness of results in text-as-data projects. To illustrate the multiverse approach, we use a research question that has received much attention in the study of news and social media over the last decade: What content characteristics determine if a news article receives a lot of engagement on social media? Prior studies concerning news sharing and user engagements in social media point towards the role of general news values (García-Perdomo et al., 2018; Trilling, Tolochko & Burscher, 2016) -- such as geographical or psychological proximity, negativity (in terms of controversy or conflict), or human interest -- as well as informational utility of messages being shared (Kümpel, Karnowski, & Keyling, 2015; Valenzuela, Piña, & Ramírez, 2017). Yet these studies generally disagree about the specific direction of the influence regarding aforementioned factors; while some studies find that news sharing is positively influenced when the contents are negatively valenced (Valenzuela et al., 2017), yet others found the opposite patterns (Trilling et al., 2016). Likewise, studies often yield a mixed support for the role of emotional and arousing contents (e.g., Berger, 2011; Trilling et al., 2016). To answer this question, we make use of the useNews dataset (Haim and Puschmann 2020) that includes 2.99 million news articles from 12 countries and 9 languages, as well as engagement metrics and meta data of 4 million Facebook posts referencing these news articles collected between 2018 and 2020.

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