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In this presentation, we will share first-hand experiences in maintaining and sustaining an effective Opencourseware (OCW) localization project called Opensource Opencourseware Prototype System (OOPS). OOPS' uniqueness in the current OCW movement lies in its grassroots approach. We will discuss issues in organizational effectiveness and project sustainability and will also share measures that seem to work for us. Some of the suggested measures include identifying and empowering emergent leaders, creating regional offline communities, fostering a volunteer mentoring system, and cultivating a knowledge community.