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Originally recorded live at St. John's Hospital in Santa Monica, California and broadcast over public station KCRW-FM, this program enjoyed wide popular acclaim, and later aired over dozens of National Public Radio (NPR) stations and the Australian ABC-FM network in 1984 and 1985. It was a talk with Norman Cousins about health and emotions. Cousins was not a doctor, but he was a patient with a serious illness without a cure. He practice some alternative theraphies that helped him to recover almost fully. All Rights Reserved to Bob Rosenbaum.

Sri Sri Anandamayee Ashram Varanasi CollectionFilename: 'Profiles Of Gandhi Ed By Norman Cousins Apr 1970 Delhi - Indian Book Company'

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LETTER TO MR. NORMAN COUSINS FROM ALLEN W. DULLES RDP80R01731R000200070028-7

Lecture

Guest: Harrington, Donald Theme: Biography

This item represents a case in PACER, the U.S. Government's website for federal case data. If you wish to see the entire case, please consult PACER directly.

Self-help

Document number CIA-RDP80R01731R000200070028-7 declassified and released through the CIA's CREST database. Previously available only on four computers located outside of Washington D.C., the Agency was successfully pressured into putting the files online as a result of a MuckRock lawsuit and the efforts of Emma Best. The metadata was collected by Data.World, and the files are now being archived and made text searchable by the Internet Archive.

Approved For Release 2004/1O/28 : CIA-RDP88-01314R000300310046-9 C _u~ in S ~~10rw~c~ r NORMAN COUSINS Two DAG HAMMIARSKJOLD PLAZA New YORK, NEW YORK 10017 ' dom. '1.0 1 April 10, 1972 PBU Affairs Staff. .Box 1282 Washington, D. C. 20013 I write to you personally because I thought you might be interested in knowing that my colleagues and I have decided to launch a new magazine. The magazine will be called, simply, World Review, and will be published every two weeks. Ever since I resigned from the Saturday Review, for reasons you may know about, I have been thinking and dreaming about the possibility of starting a magazine that, quite liter- ally, would belong to its readers and editors. This has never been done before. Usually, new magazines call for a prodigious investment. The reason for this is the traditional way a magazine operates. Magazines and newspapers are the only products sold to the consumer at less than the cost of manufacture. Advertising is expected to make up the difference. What compounds this problem is that the standard way of building a subscription list is through cut-rate intro- ductory offers. On a new magazine, the subscription list generally con- sists almost entirely of cut-rate introductory offers. This is why massive outside investment has usually been necessary to see a magazine through to the point where introductory-offer readers can be graduated to full-rate subscribers. Outside investment frequently means outside control -- and this is something we want to avoid if we possibly can. My hope, therefore, is that we can find enough readers willing to take a chance on us by becoming long-term subscribers from the very outset. This would make it unnecessary to seek outside financing. It would also put the reader where he should rightfully be -- in a position of ultimate authority. We decided to put these hopes to the test. I am delight- ed to say that the first responses to our testing have been favor-- able beyond even our most extravagant expectations. As a result, we are scheduling our first issue for late Spring. What about the magazine itself? Approved For Release 2004/10/28 : CIA-RDP88-01314R000300310046-9

Approved For Release 2004/1O/28 : CIA-RDP88-01314R000300310046-9 C _u~ in S ~~10rw~c~ r NORMAN COUSINS Two DAG HAMMIARSKJOLD PLAZA New YORK, NEW YORK 10017 ' dom. '1.0 1 April 10, 1972 PBU Affairs Staff. .Box 1282 Washington, D. C. 20013 I write to you personally because I thought you might be interested in knowing that my colleagues and I have decided to launch a new magazine. The magazine will be called, simply, World Review, and will be published every two weeks. Ever since I resigned from the Saturday Review, for reasons you may know about, I have been thinking and dreaming about the possibility of starting a magazine that, quite liter- ally, would belong to its readers and editors. This has never been done before. Usually, new magazines call for a prodigious investment. The reason for this is the traditional way a magazine operates. Magazines and newspapers are the only products sold to the consumer at less than the cost of manufacture. Advertising is expected to make up the difference. What compounds this problem is that the standard way of building a subscription list is through cut-rate intro- ductory offers. On a new magazine, the subscription list generally con- sists almost entirely of cut-rate introductory offers. This is why massive outside investment has usually been necessary to see a magazine through to the point where introductory-offer readers can be graduated to full-rate subscribers. Outside investment frequently means outside control -- and this is something we want to avoid if we possibly can. My hope, therefore, is that we can find enough readers willing to take a chance on us by becoming long-term subscribers from the very outset. This would make it unnecessary to seek outside financing. It would also put the reader where he should rightfully be -- in a position of ultimate authority. We decided to put these hopes to the test. I am delight- ed to say that the first responses to our testing have been favor-- able beyond even our most extravagant expectations. As a result, we are scheduling our first issue for late Spring. What about the magazine itself? Approved For Release 2004/10/28 : CIA-RDP88-01314R000300310046-9

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Sri Sri Anandamayee Ashram Varanasi Collection Filename: 'Profiles Of Gandhi Ed By Norman Cousins Apr 1970 Delhi - Indian Book Company'

CST Audio Archive Norman Cousins Hiroshima/Nagasaki: The Legacy and the Challenge