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Psychologists have used self-determination theory to explore and interpret research on many levels over the last three decades, (Deci & Ryan, 1985) however little research has been done to determine how the digital transformation has been fundamentally changing people’s ability to make choices and manage their lives. While it has allowed for increased amounts of citizen agency, it has also enabled the collection and analysis of extensive amounts of personal data (Deci & Ryan, 1985). This requires us to re-define and describe the change of the self in the context of digital world. Therefore, this research project focuses on the newly formed notion of digital self-determination theory, based on existing self-determination theories and explores the implications of social media use and the determination of the self. According to SDT researchers Deci & Ryan (1985), the motivational orientations are as follows: The Autonomy Orientation assesses the extent to which a person is oriented toward aspects of the environment that stimulate intrinsic motivation, are optimally challenging, and provide informational feedback. The Controlled Orientation assesses the extent to which a person is oriented toward being controlled by rewards, deadlines, structures, ego-involvements, and other people’s directives. The Impersonal Orientation assesses the extent to which a person believes that attaining desired outcomes is beyond his or her control and that achievement is largely a matter of luck or fate.