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The Advanced Instructional Design Advisor (AIDA) is an R and D project being conducted by the Armstrong Laboratory Human Resources Directorate and is aimed at producing automated instructional design for developers of computer-based instructional materials. The process of producing effective computer-based instructional materials is complex and time-consuming. Few experts exist to ensure the effectiveness of the process. The content of this paper addresses the major implications for instruction based on cognitive and educational research. Principles such as the ones contained in this paper would comprise a substantial pan of the knowledge base for the AIDA.