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Conjoint Analysis Of Interpersonal Affective Polarization: A Pilot Study Of Partisan Bias In Dating, Housing, And Consumerism by Spencer Kiesel

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1Conjoint Analysis Of Interpersonal Affective Polarization: A Pilot Study Of Partisan Bias In Dating, Housing, And Consumerism

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Affective polarization, the dislike of individuals from the opposing political party, is growing in an increasingly divided America. Scholars examining partisan animus in interpersonal settings, such as roommate selection (Shafranek 2019), dating (Iyengar et al. 2012), and academic hiring (Inbar and Lammers 2012). This literature reliably finds bias and discrimination against out-party members. However, no study to date examines the limits of affective polarization across multiple categories of social interaction. Our study fills this gap by using conjoint analysis to measure affective polarization across multiple types of social interaction and various characteristics salient to social interaction while cross-pressuring respondents between partisanship and utility maximizing behavior to determine the limits of affective polarization. We test individuals' willingness to socialize with out-partisans across various interpersonal contexts (i.e., dating, neighborhood choice, and choosing a grocery). Then, we assess the limit of partisan attachment by examining the effects of cross pressuring respondents’ choice of grocery stores.

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