Defending the Brand - Info and Reading Options
Aggressive Strategies for Protecting Your Brand in the Online Arena
By Brian H. Murray
"Defending the Brand" was published by AMACOM/American Management Association in October 2003, it has 272 pages and the language of the book is English.
“Defending the Brand” Metadata:
- Title: Defending the Brand
- Author: Brian H. Murray
- Language: English
- Number of Pages: 272
- Publisher: ➤ AMACOM/American Management Association
- Publish Date: October 2003
“Defending the Brand” Subjects and Themes:
- Subjects: ➤ Electronic commerce - Trademark infringement - Brand name products - Product management - Internet domain names - Management - Prevention - Produits de marque - Marques de commerce - Contrefaçon - Commerce électronique - Produits commerciaux - Gestion - BUSINESS & ECONOMICS - Advertising & Promotion
Edition Specifications:
- Format: Hardcover
- Weight: 1.2 pounds
- Dimensions: 9 x 6.1 x 1.2 inches
Edition Identifiers:
- The Open Library ID: OL8043005M - OL8508915W
- Online Computer Library Center (OCLC) ID: 53400843
- Library of Congress Control Number (LCCN): 2003014924
- ISBN-13: 9780814407547
- ISBN-10: 0814407544
- All ISBNs: 0814407544 - 9780814407547
AI-generated Review of “Defending the Brand”:
Snippets and Summary:
Digitalization and the convergence of networked communication mediums have forever changed the way we live and conduct business.
"Defending the Brand" Description:
The Open Library:
"Defending the Brand reveals strategies that have been used successfully by global companies to preserve brand equity and protect millions of dollars in assets and revenues. Packed with eye-opening stories from real companies like Home Depot, the Red Cross, Nintendo, Verizon, and the Associated Press, the book takes you into the digital trenches. Defending the Brand provides the strategic and tactical knowledge you need to fight back and gain control against online threats such as piracy, counterfeiting, deceit, fraud, and manipulation of customers."--Jacket
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