De-westernizing communication research - Info and Reading Options

"De-westernizing communication research" Table Of Contents:

• 1- Beyond de-westernizing communication research: an introduction / Georgette Wang
• 2- Eurocentrism in communication research: the problem and its contributing factors : de-westernizing communication: strategies for neutralizing cultural myths / Molefi Kete Asante
• 3- Emerging global divides in media and communication theory: European universalism versus non-Western reactions / Shelton Gunaratne
• 4- Globalizing media and communication studies: thoughts on the translocal and the modern / Marwan Kraidy
• 5- Orientalism, occidentalism and communication research /Georgette Wang
• 6- The promises of focusing on the particular De-Westernizing" communication studies in Chinese societies / Paul S.N. Lee
• 7- To Westernize or not: That's NOT the question / Wei-wen Chung
• 8- Pitfalls of cross-Cultural analysis: Chinese Wenyi Film and Melodrama Emilie / Yueh-yu Yeh
• 9- From cultural specificity to cultural generality: The possibility of universal universality
• 10- The geography of theory and the place of knowledge: Pivots, peripheries and waiting rooms / David Morley
• 11- Journeys to the west: the making of Asian modernities / Graham Murdock
• 12- Beyond the Dichotomy of Communication Studies / Guo-Ming Chen
• 13- Beyond ethnocentrism in communication theory: towards a culture-centric approach / Eddie C. Y. Kuo and Han Ei Chew
• 14- Deconceptualizing de-westernization: science of meaning as an alternative / Yaly Chao
• 15- Opportunities, limitations, and implications for future research: Whither Eurocentrism media, culture and nativism in our time / Gholam Khiabany
• 16- The Production of Asian theories of communication: contexts and challenges / Wimal Dissanayake
• 17- The definition and types of alternative discourses / Syed Farid Alatas
• 18- After the fall of the Tower of Babel: Culture-commensurability as a point of departure / Georgette Wang.

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