Creating Value with Big Data Analytics
Making Smarter Marketing Decisions
By Peter C. Verhoef, Edwin Kooge and Natasha Walk
"Creating Value with Big Data Analytics" is published by Taylor & Francis Group in 2016 - London, it has 316 pages and the language of the book is English.
“Creating Value with Big Data Analytics” Metadata:
- Title: ➤ Creating Value with Big Data Analytics
- Authors: Peter C. VerhoefEdwin KoogeNatasha Walk
- Language: English
- Number of Pages: 316
- Publisher: Taylor & Francis Group
- Publish Date: 2016
- Publish Location: London
“Creating Value with Big Data Analytics” Subjects and Themes:
- Subjects: ➤ Marketing, data processing - Marketing - Consumer profiling - Big data - Data processing - Consumer behavior
Edition Identifiers:
- The Open Library ID: OL34532698M - OL21115642W
- ISBN-13: 9781317561910
- All ISBNs: 9781317561910
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