Consumer behavior and marketing strategy
By J. Paul Peter and Jerry Carl Olson
"Consumer behavior and marketing strategy" was published by Irwin in 1990 - Homewood, IL, it has 608 pages and the language of the book is English.
“Consumer behavior and marketing strategy” Metadata:
- Title: ➤ Consumer behavior and marketing strategy
- Authors: J. Paul PeterJerry Carl Olson
- Language: English
- Number of Pages: 608
- Publisher: Irwin
- Publish Date: 1990
- Publish Location: Homewood, IL
“Consumer behavior and marketing strategy” Subjects and Themes:
- Subjects: ➤ Marketing - Consumer behavior - Consommateurs - Attitudes - Strategisches Management - Verbraucherverhalten - Consommateurs - Attitudes
Edition Specifications:
- Pagination: xxiii, 608 p. :
Edition Identifiers:
- The Open Library ID: OL2216354M - OL1870261W
- Library of Congress Control Number (LCCN): 89039619
- ISBN-10: 0256079617
- All ISBNs: 0256079617
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