Consumer behavior and marketing strategy
J. Paul Peter, Jerry C. Olson.
By J. Paul Peter and Jerry Carl Olson
"Consumer behavior and marketing strategy" was published by Irwin/McGraw-Hill in 1999 - Boston, it has 545 pages and the language of the book is English.
“Consumer behavior and marketing strategy” Metadata:
- Title: ➤ Consumer behavior and marketing strategy
- Authors: J. Paul PeterJerry Carl Olson
- Language: English
- Number of Pages: 545
- Publisher: Irwin/McGraw-Hill
- Publish Date: 1999
- Publish Location: Boston
“Consumer behavior and marketing strategy” Subjects and Themes:
- Subjects: ➤ Marketing - Consumer behavior - Consommateurs - Attitudes - Strategisches Management - Verbraucherverhalten - Consommateurs - Attitudes
Edition Specifications:
- Pagination: xxv, 545 p. :
Edition Identifiers:
- The Open Library ID: OL357113M - OL1870261W
- Library of Congress Control Number (LCCN): 98016996
- ISBN-13: 9780256261905
- ISBN-10: 0256261903
- All ISBNs: 0256261903 - 9780256261905
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