Connective branding - Info and Reading Options
building brand equity in a demanding world
By Claudia Fisher-Buttinger
"Connective branding" was published by Wiley in 2008 - Hoboken, NJ and the language of the book is English.
“Connective branding” Metadata:
- Title: Connective branding
- Author: Claudia Fisher-Buttinger
- Language: English
- Publisher: Wiley
- Publish Date: 2008
- Publish Location: Hoboken, NJ
“Connective branding” Subjects and Themes:
- Subjects: ➤ Management - Brand name products - Valuation - Branding (Marketing) - Corporate image - Markenartikel - Markenpolitik - Erfolgsfaktor - Stakeholder - Marketing - Markenname - Business names - Management, employee participation
Edition Specifications:
- Pagination: p. cm.
Edition Identifiers:
- The Open Library ID: OL22529160M - OL13609398W
- Library of Congress Control Number (LCCN): 2008040265
- ISBN-13: 9780470512401
- All ISBNs: 9780470512401
AI-generated Review of “Connective branding”:
"Connective branding" Table Of Contents:
- 1- Market forces
- 2- Emerging strategies to address market forces
- 3- Brand framework for building synchronised brands
- 4- Practical applications : brand engagement
- 5- Practical applications : the process of aligning brand promise and experience.
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- Is Online Borrowing Available: Yes
- Preview Status: restricted
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