Configuring the Field of Character and Entertainment Licensing - Info and Reading Options
The Licensing Expo and Other Sites of IP Management
By Avi Santo
"Configuring the Field of Character and Entertainment Licensing" was published by Taylor & Francis Group in 2022 - London New York, NY, it has 1 pages and the language of the book is English.
“Configuring the Field of Character and Entertainment Licensing” Metadata:
- Title: ➤ Configuring the Field of Character and Entertainment Licensing
- Author: Avi Santo
- Language: English
- Number of Pages: 1
- Publisher: Taylor & Francis Group
- Publish Date: 2022
- Publish Location: London New York, NY
“Configuring the Field of Character and Entertainment Licensing” Subjects and Themes:
- Subjects: License agreements - Character merchandising - Branding (Marketing) - Mass media - Management
Edition Specifications:
- Pagination: 296
Edition Identifiers:
- The Open Library ID: OL39384015M - OL28695192W
- ISBN-13: 9781003321156 - 9781000814118 - 9781000814248
- All ISBNs: 9781003321156 - 9781000814118 - 9781000814248
AI-generated Review of “Configuring the Field of Character and Entertainment Licensing”:
"Configuring the Field of Character and Entertainment Licensing" Description:
Open Data:
1. From Skill to Occupational Identity: The Function of Place in the Formation of the Licensing Field; 2. Going to Vegas: Licensing Heterotopias and other Field Lessons; 3. Licensing's Adjacency and Other Lessons They Won't Teach You at School (But You will Learn at Licensing University®); 4. Licensing Expo Floor Plans: Mapping the Field's Pathways and Power Plays; 5. Hanging Out in Mickey's Joint: The Role of Booth Design in Shaping Brandom in the Licensing Field; 6. Retail Tales: The Role of Shop Talk in Telling Brand Stories through Consumer Products; 7. The Digital Frontier: The Potential (and) Perils of Online Platforms and Virtual Merchandise; 8. Going Global (Vegas Style): Lessons in International Licensing; 9. Coda: How COVID-19 Has (and Has Not) Changed the Licensing Field
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