Building strong brands
By David A. Aaker
"Building strong brands" is published by Free Press in 1996 - New York, it has 380 pages and the language of the book is English.
“Building strong brands” Metadata:
- Title: Building strong brands
- Author: David A. Aaker
- Language: English
- Number of Pages: 380
- Publisher: Free Press
- Publish Date: 1996
- Publish Location: New York
“Building strong brands” Subjects and Themes:
- Subjects: ➤ Management - Brand name products - Valuation - Intangible property - Branding - Product management
Edition Specifications:
- Pagination: ix, 380 p. :
Edition Identifiers:
- The Open Library ID: OL1277531M - OL1839153W
- Online Computer Library Center (OCLC) ID: 32509458
- Library of Congress Control Number (LCCN): 95009238
- ISBN-10: 002900151X
- All ISBNs: 002900151X
AI-generated Review of “Building strong brands”:
"Building strong brands" Description:
The Open Library:
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
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