Brick by brick - Info and Reading Options
how LEGO rewrote the rules of innovation and conquered the global toy industry
By David C. Robertson
"Brick by brick" was published by Crown Business in 2013 - nyu, it has 305 pages and the language of the book is English.
“Brick by brick” Metadata:
- Title: Brick by brick
- Author: David C. Robertson
- Language: English
- Number of Pages: 305
- Publisher: Crown Business
- Publish Date: 2013
- Publish Location: nyu
“Brick by brick” Subjects and Themes:
- Subjects: LEGO koncernen (Denmark) - Management - LEGO toys - Toy industry - History
- Places: Denmark
Edition Specifications:
- Pagination: ➤ xii, 305 pages, 8 unnumbered pages of plates
Edition Identifiers:
- The Open Library ID: OL27145290M - OL19965072W
- Online Computer Library Center (OCLC) ID: 812255446
- Library of Congress Control Number (LCCN): 2013004798
- ISBN-13: 9780307951601
- ISBN-10: 030795160X
- All ISBNs: 030795160X - 9780307951601
AI-generated Review of “Brick by brick”:
"Brick by brick" Description:
The Open Library:
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
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