Basic marketing research
applications to contemporary issues
By Naresh K. Malhotra and Naresh Malhotra

"Basic marketing research" was published by Prentice Hall in 2002 - Upper Saddle River, NJ, it has 685 pages and the language of the book is English.
“Basic marketing research” Metadata:
- Title: Basic marketing research
- Authors: Naresh K. MalhotraNaresh Malhotra
- Language: English
- Number of Pages: 685
- Publisher: Prentice Hall
- Publish Date: 2002
- Publish Location: Upper Saddle River, NJ
“Basic marketing research” Subjects and Themes:
- Subjects: ➤ Marketing research - Études de marché - Marketing - Recherche - Onderzoeksmethoden - BUSINESS & ECONOMICS - Industrial Management - Management - Management Science - Organizational Behavior
Edition Specifications:
- Pagination: xxxiii, 685 p. :
Edition Identifiers:
- The Open Library ID: OL21086210M - OL1959083W
- Online Computer Library Center (OCLC) ID: 48398939
- Library of Congress Control Number (LCCN): 2001055465
- ISBN-10: 0133768562
- All ISBNs: 0133768562
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