Author: Jagdish N. Sheth

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Source: The Open Library

Jagdish N. Sheth Books

Books writen by author Jagdish N. Sheth from The Open Library

1Consumption values and market choices

theory and applications

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“Consumption values and market choices” Metadata:

  • Title: ➤  Consumption values and market choices
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1991
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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2Accidental Scholar

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“Accidental Scholar” Metadata:

  • Title: Accidental Scholar
  • Authors:
  • Language: English

Access and General Info:

  • First Year Published: 2014
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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3Chindia rising

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“Chindia rising” Metadata:

  • Title: Chindia rising
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 2008
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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4Export marketing

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“Export marketing” Metadata:

  • Title: Export marketing
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1980
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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5Global operations perspectives

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“Global operations perspectives” Metadata:

  • Title: Global operations perspectives
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1989
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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6Global organizational theory perspectives

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“Global organizational theory perspectives” Metadata:

  • Title: ➤  Global organizational theory perspectives
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1990
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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7Multivariate methods for market and survey research

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“Multivariate methods for market and survey research” Metadata:

  • Title: ➤  Multivariate methods for market and survey research
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1977
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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8Global human resources perspectives

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  • Title: ➤  Global human resources perspectives
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1989
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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9Chindia rising

how China and India will benefit your business

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“Chindia rising” Metadata:

  • Title: Chindia rising
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 2008
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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10Global marketing perspectives

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  • Title: Global marketing perspectives
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1989
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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11Only the Best Sum and Evaluation Business

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“Only the Best Sum and Evaluation Business” Metadata:

  • Title: ➤  Only the Best Sum and Evaluation Business
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1986
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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12A strategic vision of the wireless industry

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“A strategic vision of the wireless industry” Metadata:

  • Title: ➤  A strategic vision of the wireless industry
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1997
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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13Worldwide Wireless Communications (Advances in the Information Industry)

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“Worldwide Wireless Communications (Advances in the Information Industry)” Metadata:

  • Title: ➤  Worldwide Wireless Communications (Advances in the Information Industry)
  • Author:

Access and General Info:

  • First Year Published: 1996
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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14Research in Marketing

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“Research in Marketing” Metadata:

  • Title: Research in Marketing
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1978
  • Is Full Text Available: No
  • Is The Book Public: No
  • Access Status: No_ebook

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15Political marketing

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“Political marketing” Metadata:

  • Title: Political marketing
  • Authors:
  • Language: English

Access and General Info:

  • First Year Published: 1985
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Printdisabled

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    16Customer behavior

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    “Customer behavior” Metadata:

    • Title: Customer behavior
    • Authors:
    • Language: English

    Access and General Info:

    • First Year Published: 2003
    • Is Full Text Available: Yes
    • Is The Book Public: No
    • Access Status: Printdisabled

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      17Customer behaviour

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      “Customer behaviour” Metadata:

      • Title: Customer behaviour
      • Author:
      • Language: English

      Access and General Info:

      • First Year Published: 2003
      • Is Full Text Available: Yes
      • Is The Book Public: No
      • Access Status: Printdisabled

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      Downloads Are Not Available:

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        18Customer Relationship Management

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        “Customer Relationship Management” Metadata:

        • Title: ➤  Customer Relationship Management
        • Author:
        • Language: English

        Access and General Info:

        • First Year Published: 2000
        • Is Full Text Available: No
        • Is The Book Public: No
        • Access Status: No_ebook

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        19Customer Behavior

        Consumer Behavior and Beyond

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        “Customer Behavior” Metadata:

        • Title: Customer Behavior
        • Author:
        • Language: English

        Access and General Info:

        • First Year Published: 1999
        • Is Full Text Available: No
        • Is The Book Public: No
        • Access Status: No_ebook

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        20Internet Marketing

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        “Internet Marketing” Metadata:

        • Title: Internet Marketing
        • Author:
        • Language: English

        Access and General Info:

        • First Year Published: 2000
        • Is Full Text Available: Yes
        • Is The Book Public: No
        • Access Status: Printdisabled

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          21Firms of Endearment

          How World-Class Companies Profit from Passion and Purpose

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          “Firms of Endearment” Metadata:

          • Title: Firms of Endearment
          • Author:
          • Language: English

          Access and General Info:

          • First Year Published: 2007
          • Is Full Text Available: Yes
          • Is The Book Public: No
          • Access Status: Printdisabled

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            22Marketing theory

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            “Marketing theory” Metadata:

            • Title: Marketing theory
            • Author:
            • Language: English

            Access and General Info:

            • First Year Published: 1986
            • Is Full Text Available: Yes
            • Is The Book Public: No
            • Access Status: Printdisabled

            Online Access

            Downloads Are Not Available:

            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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              23Research in Consumer Behavior

              A Research Annual (Research in Consumer Behavior)

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              “Research in Consumer Behavior” Metadata:

              • Title: Research in Consumer Behavior
              • Author:
              • Language: English

              Access and General Info:

              • First Year Published: 1983
              • Is Full Text Available: Yes
              • Is The Book Public: No
              • Access Status: Printdisabled

              Online Access

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                24Does Marketing Need Reform?

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                “Does Marketing Need Reform?” Metadata:

                • Title: Does Marketing Need Reform?
                • Authors:
                • Language: English

                Access and General Info:

                • First Year Published: 2006
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                25Genes, Climate, and Consumption Culture

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                “Genes, Climate, and Consumption Culture” Metadata:

                • Title: ➤  Genes, Climate, and Consumption Culture
                • Author:
                • Language: English

                Access and General Info:

                • First Year Published: 2017
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                26The 4 A's of marketing

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                “The 4 A's of marketing” Metadata:

                • Title: The 4 A's of marketing
                • Author:
                • Language: English

                Access and General Info:

                • First Year Published: 2011
                • Is Full Text Available: Yes
                • Is The Book Public: No
                • Access Status: Printdisabled

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                  27The Self-Destructive Habits of Good Companies

                  ...And How to Break Them

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                  “The Self-Destructive Habits of Good Companies” Metadata:

                  • Title: ➤  The Self-Destructive Habits of Good Companies
                  • Author:
                  • Language: English

                  Access and General Info:

                  • First Year Published: 2007
                  • Is Full Text Available: Yes
                  • Is The Book Public: No
                  • Access Status: Printdisabled

                  Online Access

                  Downloads Are Not Available:

                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                    28Legends in Marketing

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                    “Legends in Marketing” Metadata:

                    • Title: Legends in Marketing
                    • Author:
                    • Language: English

                    Access and General Info:

                    • First Year Published: 2014
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    29Legends in Consumer Behavior

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                    “Legends in Consumer Behavior” Metadata:

                    • Title: Legends in Consumer Behavior
                    • Author:
                    • Language: English

                    Access and General Info:

                    • First Year Published: 2016
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    30Research in marketing

                    By

                    “Research in marketing” Metadata:

                    • Title: Research in marketing
                    • Author:
                    • Language: English

                    Access and General Info:

                    • First Year Published: 1979
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    31Historical perspectives in consumer research

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                    “Historical perspectives in consumer research” Metadata:

                    • Title: ➤  Historical perspectives in consumer research
                    • Author:
                    • Language: English

                    Access and General Info:

                    • First Year Published: 1985
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    32Legends in Marketing : Naresh Malhotra

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                    “Legends in Marketing : Naresh Malhotra” Metadata:

                    • Title: ➤  Legends in Marketing : Naresh Malhotra
                    • Author:
                    • Language: English

                    Access and General Info:

                    • First Year Published: 2011
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    33Bringing innovation to market

                    how to break corporate and customer barriers

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                    “Bringing innovation to market” Metadata:

                    • Title: Bringing innovation to market
                    • Author:
                    • Language: English

                    Access and General Info:

                    • First Year Published: 1987
                    • Is Full Text Available: Yes
                    • Is The Book Public: No
                    • Access Status: Printdisabled

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                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                      34Research in Marketing: A Research Annual

                      Distribution Channels and Institutions, 1986 (Research in Marketing)

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                      “Research in Marketing: A Research Annual” Metadata:

                      • Title: ➤  Research in Marketing: A Research Annual
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1986
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      35Research in Marketing. (Research in Marketing)

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                      “Research in Marketing. (Research in Marketing)” Metadata:

                      • Title: ➤  Research in Marketing. (Research in Marketing)
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1981
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      36Clients for Life

                      Evolving from an Expert-for-Hire to an Extraordinary Adviser

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                      “Clients for Life” Metadata:

                      • Title: Clients for Life
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 2002
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      37Handbook of Relationship Marketing

                      By

                      Book's cover

                      “Handbook of Relationship Marketing” Metadata:

                      • Title: ➤  Handbook of Relationship Marketing
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1999
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      38Marketing

                      Best Practices

                      By

                      Book's cover

                      “Marketing” Metadata:

                      • Title: Marketing
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 2002
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      39Deregulation and Competition

                      Lessons from the Airline Industry

                      By

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                      “Deregulation and Competition” Metadata:

                      • Title: Deregulation and Competition
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 2007
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      40Theoretical foundations in marketing ethics

                      By

                      Book's cover

                      “Theoretical foundations in marketing ethics” Metadata:

                      • Title: ➤  Theoretical foundations in marketing ethics
                      • Authors:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1999
                      • Is Full Text Available: Yes
                      • Is The Book Public: No
                      • Access Status: Printdisabled

                      Online Access

                      Downloads Are Not Available:

                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                        41Legends in Strategic Marketing

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                        • Title: Legends in Strategic Marketing
                        • Author:
                        • Language: English

                        Access and General Info:

                        • First Year Published: 2018
                        • Is Full Text Available: No
                        • Is The Book Public: No
                        • Access Status: No_ebook

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                        42Legends in Marketing : Paul E. Green

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                        • Title: ➤  Legends in Marketing : Paul E. Green
                        • Author:
                        • Language: English

                        Access and General Info:

                        • First Year Published: 2017
                        • Is Full Text Available: No
                        • Is The Book Public: No
                        • Access Status: No_ebook

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                        43Legends in Consumer Behavior - Jacob Jacoby

                        By

                        “Legends in Consumer Behavior - Jacob Jacoby” Metadata:

                        • Title: ➤  Legends in Consumer Behavior - Jacob Jacoby
                        • Author:
                        • Language: English

                        Access and General Info:

                        • First Year Published: 2015
                        • Is Full Text Available: No
                        • Is The Book Public: No
                        • Access Status: No_ebook

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                        44A behavioral and quantitative investigation of brand loyalty

                        By

                        “A behavioral and quantitative investigation of brand loyalty” Metadata:

                        • Title: ➤  A behavioral and quantitative investigation of brand loyalty
                        • Author:
                        • Language: English

                        Access and General Info:

                        • First Year Published: 1966
                        • Is Full Text Available: No
                        • Is The Book Public: No
                        • Access Status: No_ebook

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                        45Self-Destructive Habits of Good Companies

                        By

                        “Self-Destructive Habits of Good Companies” Metadata:

                        • Title: ➤  Self-Destructive Habits of Good Companies
                        • Author:
                        • Language: English

                        Access and General Info:

                        • First Year Published: 2007
                        • Is Full Text Available: No
                        • Is The Book Public: No
                        • Access Status: No_ebook

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                        46Sheth

                        By

                        “Sheth” Metadata:

                        • Title: Sheth
                        • Author:
                        • Language: English

                        Access and General Info:

                        • First Year Published: 2007
                        • Is Full Text Available: No
                        • Is The Book Public: No
                        • Access Status: No_ebook

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                        47Handbook of relationship marketing

                        By

                        Book's cover

                        “Handbook of relationship marketing” Metadata:

                        • Title: ➤  Handbook of relationship marketing
                        • Author:
                        • Language: English

                        Access and General Info:

                        • First Year Published: 2000
                        • Is Full Text Available: Yes
                        • Is The Book Public: No
                        • Access Status: Printdisabled

                        Online Access

                        Downloads Are Not Available:

                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                          48Global strategic management perspectives

                          By

                          “Global strategic management perspectives” Metadata:

                          • Title: ➤  Global strategic management perspectives
                          • Author:
                          • Language: English

                          Access and General Info:

                          • First Year Published: 1989
                          • Is Full Text Available: No
                          • Is The Book Public: No
                          • Access Status: No_ebook

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                          49Research in marketing

                          By

                          “Research in marketing” Metadata:

                          • Title: Research in marketing
                          • Author:
                          • Language: English

                          Access and General Info:

                          • First Year Published: 1983
                          • Is Full Text Available: No
                          • Is The Book Public: No
                          • Access Status: No_ebook

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                          50Marketing theory

                          By

                          “Marketing theory” Metadata:

                          • Title: Marketing theory
                          • Author:
                          • Language: English

                          Access and General Info:

                          • First Year Published: 1986
                          • Is Full Text Available: No
                          • Is The Book Public: No
                          • Access Status: No_ebook

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                          51Recent developments in organizational buying behavior

                          By

                          Book's cover

                          “Recent developments in organizational buying behavior” Metadata:

                          • Title: ➤  Recent developments in organizational buying behavior
                          • Author:
                          • Language: English

                          Access and General Info:

                          • First Year Published: 1976
                          • Is Full Text Available: Yes
                          • Is The Book Public: Yes
                          • Access Status: Public

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                            52Strategies of increasing carpooling behavior among urban commuters

                            By

                            Book's cover

                            “Strategies of increasing carpooling behavior among urban commuters” Metadata:

                            • Title: ➤  Strategies of increasing carpooling behavior among urban commuters
                            • Author:
                            • Language: English

                            Access and General Info:

                            • First Year Published: 1977
                            • Is Full Text Available: Yes
                            • Is The Book Public: Yes
                            • Access Status: Public

                            Online Access

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                              53History of marketing thought : an update

                              By

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                              “History of marketing thought : an update” Metadata:

                              • Title: ➤  History of marketing thought : an update
                              • Author:
                              • Language: English

                              Access and General Info:

                              • First Year Published: 1982
                              • Is Full Text Available: Yes
                              • Is The Book Public: Yes
                              • Access Status: Public

                              Online Access

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                                54How consumers use information

                                By

                                Book's cover

                                “How consumers use information” Metadata:

                                • Title: How consumers use information
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                                • First Year Published: 1978
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                                  55A model of user behavior for scientific and technical information (STI)

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                                  • Title: ➤  A model of user behavior for scientific and technical information (STI)
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                                  • First Year Published: 1977
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                                    56Theory of cross-cultural buyer-behavior

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                                    • Title: ➤  Theory of cross-cultural buyer-behavior
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                                    • First Year Published: 1973
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                                      57Clients for life

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                                        58Legends in Consumer Behavior : Morris B. Holbrook

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                                        • First Year Published: 2015
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                                        59Legends in Marketing : V Kumar

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                                        • First Year Published: 2012
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                                        60Legends in Marketing - Christian Gronroos

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                                        • Title: ➤  Legends in Marketing - Christian Gronroos
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                                        • First Year Published: 2013
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                                        61Legends in Consumer Behaviour

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                                        62Export Marketing

                                        Lessons from Europe

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                                        • First Year Published: 1980
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                                        63Global accounting perspectives

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                                        • First Year Published: 1989
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                                        64Measurement of priority schedules in the acquisition of durable appliances

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                                        • Title: ➤  Measurement of priority schedules in the acquisition of durable appliances
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                                        • Language: English

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                                        • First Year Published: 1966
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                                          65Models of buyer behavior: conceptual, quantitative, and empirical

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                                          • Title: ➤  Models of buyer behavior: conceptual, quantitative, and empirical
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                                          • First Year Published: 1974
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                                          66Psychology of innovation resistance

                                          the less developed concept (LDC) in diffusion research

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                                          67Telecom outlook

                                          expert industry forecasts

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                                          • First Year Published: 1988
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                                          68Winning back your market

                                          the inside stories of the companies that did it

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                                          • First Year Published: 1985
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                                            69Chindia Rising

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                                            70The Business School in the TwentyFirst Century

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                                            71Clients for Life

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                                              72The Customer Is Key

                                              Gaining an Unbeatable Advantage Through Customer Satisfaction

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                                              • First Year Published: 1991
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                                              73Legends in marketing

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                                              74A Strategic Vision of the Wireless Industry

                                              Communications Unbound

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                                              75Telecom Outlook Report 1997-2007

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                                              76A Theory of Political Choice Behavior (Praeger Series in Public and Nonprofit Sector Marketing)

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                                              • Title: ➤  A Theory of Political Choice Behavior (Praeger Series in Public and Nonprofit Sector Marketing)
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                                              • Language: English

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                                              • First Year Published: 1987
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                                              77Relative contribution of perceived instrumentality and value importance components in determining attitudes

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                                              • Title: ➤  Relative contribution of perceived instrumentality and value importance components in determining attitudes
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                                              • Language: English

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                                              • First Year Published: 1971
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                                                78A multivariate model of multinational business expansion

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                                                • Title: ➤  A multivariate model of multinational business expansion
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                                                • Language: English

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                                                • First Year Published: 1971
                                                • Is Full Text Available: Yes
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                                                  79Advertising's image -- U.S. and Yugoslavia

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                                                  • Title: ➤  Advertising's image -- U.S. and Yugoslavia
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                                                  • Language: English

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                                                  • First Year Published: 1972
                                                  • Is Full Text Available: Yes
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                                                    80An earnings-return model for strategic market planning

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                                                    “An earnings-return model for strategic market planning” Metadata:

                                                    • Title: ➤  An earnings-return model for strategic market planning
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                                                    • Language: English

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                                                    • First Year Published: 1982
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                                                      81Cross-cultural influences on buyer-seller interaction/negotiation process

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                                                      • Title: ➤  Cross-cultural influences on buyer-seller interaction/negotiation process
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                                                      • Language: English

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                                                      • First Year Published: 1980
                                                      • Is Full Text Available: Yes
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                                                        82Should multi-country advertising research be universal or unique?

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                                                        • Title: ➤  Should multi-country advertising research be universal or unique?
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                                                        • First Year Published: 1979
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                                                          83Psychology of innovation resistance

                                                          By

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                                                          • Title: ➤  Psychology of innovation resistance
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                                                          • Language: English

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                                                          • First Year Published: 1979
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                                                            84The surpluses and shortages in consumer behavior theory and research

                                                            By

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                                                            “The surpluses and shortages in consumer behavior theory and research” Metadata:

                                                            • Title: ➤  The surpluses and shortages in consumer behavior theory and research
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                                                            • Language: English

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                                                            • First Year Published: 1979
                                                            • Is Full Text Available: Yes
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                                                              85An integrative theory of patronage preference and behavior

                                                              By

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                                                              • Title: ➤  An integrative theory of patronage preference and behavior
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                                                              • Language: English

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                                                              • First Year Published: 1981
                                                              • Is Full Text Available: Yes
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                                                                86A theory of merchandise buying behavior

                                                                By

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                                                                “A theory of merchandise buying behavior” Metadata:

                                                                • Title: ➤  A theory of merchandise buying behavior
                                                                • Author:
                                                                • Language: English

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                                                                • First Year Published: 1980
                                                                • Is Full Text Available: Yes
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                                                                  87Why consumer protection efforts are likely to fail?

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                                                                  • Title: ➤  Why consumer protection efforts are likely to fail?
                                                                  • Author:
                                                                  • Language: English

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                                                                  • First Year Published: 1973
                                                                  • Is Full Text Available: Yes
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                                                                    88Malnutrition and marketing

                                                                    By

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                                                                    “Malnutrition and marketing” Metadata:

                                                                    • Title: Malnutrition and marketing
                                                                    • Author:
                                                                    • Language: English

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                                                                    • First Year Published: 1973
                                                                    • Is Full Text Available: Yes
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                                                                      89Equivalence of Fishbein and Rosenberg theories of attitudes

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                                                                      • Title: ➤  Equivalence of Fishbein and Rosenberg theories of attitudes
                                                                      • Author:
                                                                      • Language: English

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                                                                      • First Year Published: 1973
                                                                      • Is Full Text Available: Yes
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                                                                        90Sequential and cyclical nature of information processing models in repetitive choice behavior

                                                                        By

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                                                                        • Title: ➤  Sequential and cyclical nature of information processing models in repetitive choice behavior
                                                                        • Author:
                                                                        • Language: English

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                                                                        • First Year Published: 1973
                                                                        • Is Full Text Available: Yes
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                                                                          91A usage based framework for choosing appropriate rotation schemes in factor analysis

                                                                          By

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                                                                          • Title: ➤  A usage based framework for choosing appropriate rotation schemes in factor analysis
                                                                          • Author:
                                                                          • Language: English

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                                                                          • First Year Published: 1984
                                                                          • Is Full Text Available: Yes
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                                                                            92Demographic segmentation of long distance behavior

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                                                                            “Demographic segmentation of long distance behavior” Metadata:

                                                                            • Title: ➤  Demographic segmentation of long distance behavior
                                                                            • Author:
                                                                            • Language: English

                                                                            Access and General Info:

                                                                            • First Year Published: 1972
                                                                            • Is Full Text Available: Yes
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                                                                              93A market-oriented strategy of long-range planning for multinational corporations

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                                                                              • Title: ➤  A market-oriented strategy of long-range planning for multinational corporations
                                                                              • Author:
                                                                              • Language: English

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                                                                              • First Year Published: 1972
                                                                              • Is Full Text Available: Yes
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                                                                                94A model of strategy mix for planned social change

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                                                                                • Title: ➤  A model of strategy mix for planned social change
                                                                                • Author:
                                                                                • Language: English

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                                                                                • First Year Published: 1978
                                                                                • Is Full Text Available: Yes
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                                                                                  95Household decision making

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                                                                                  “Household decision making” Metadata:

                                                                                  • Title: Household decision making
                                                                                  • Author:
                                                                                  • Language: English

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                                                                                  • First Year Published: 1978
                                                                                  • Is Full Text Available: Yes
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                                                                                    96Megatrends in consumer marketing

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                                                                                    “Megatrends in consumer marketing” Metadata:

                                                                                    • Title: ➤  Megatrends in consumer marketing
                                                                                    • Author:
                                                                                    • Language: English

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                                                                                    • First Year Published: 1983
                                                                                    • Is Full Text Available: Yes
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                                                                                      97Measurement of attitude scores from beliefs and importances

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                                                                                      • Title: ➤  Measurement of attitude scores from beliefs and importances
                                                                                      • Author:
                                                                                      • Language: English

                                                                                      Access and General Info:

                                                                                      • First Year Published: 1972
                                                                                      • Is Full Text Available: Yes
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                                                                                        98A conceptual model of long-range multinational marketing planning

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                                                                                        • Title: ➤  A conceptual model of long-range multinational marketing planning
                                                                                        • Author:
                                                                                        • Language: English

                                                                                        Access and General Info:

                                                                                        • First Year Published: 1972
                                                                                        • Is Full Text Available: Yes
                                                                                        • Is The Book Public: Yes
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                                                                                          99A theory of industrial buying decisions

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                                                                                          “A theory of industrial buying decisions” Metadata:

                                                                                          • Title: ➤  A theory of industrial buying decisions
                                                                                          • Author:
                                                                                          • Language: English

                                                                                          Access and General Info:

                                                                                          • First Year Published: 1972
                                                                                          • Is Full Text Available: Yes
                                                                                          • Is The Book Public: Yes
                                                                                          • Access Status: Public

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                                                                                            100The future of buyer behavior theory

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                                                                                            “The future of buyer behavior theory” Metadata:

                                                                                            • Title: ➤  The future of buyer behavior theory
                                                                                            • Author:
                                                                                            • Language: English

                                                                                            Access and General Info:

                                                                                            • First Year Published: 1972
                                                                                            • Is Full Text Available: Yes
                                                                                            • Is The Book Public: Yes
                                                                                            • Access Status: Public

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