Author: David A. Aaker

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Source: The Open Library

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Source: The Open Library

David A. Aaker Books

Books writen by author David A. Aaker from The Open Library

1Advertising management

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“Advertising management” Metadata:

  • Title: Advertising management
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1975
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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2Consumerism

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Book's cover

“Consumerism” Metadata:

  • Title: Consumerism
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1971
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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3Consumerism: search for the consumer interest

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“Consumerism: search for the consumer interest” Metadata:

  • Title: ➤  Consumerism: search for the consumer interest
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1971
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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4Multivariate analysis in marketing

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“Multivariate analysis in marketing” Metadata:

  • Title: ➤  Multivariate analysis in marketing
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1971
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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5Advertising management

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Book's cover

“Advertising management” Metadata:

  • Title: Advertising management
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1975
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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6Investigacion de Mercados - 3 Edicion (Spanish Edition)

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“Investigacion de Mercados - 3 Edicion (Spanish Edition)” Metadata:

  • Title: ➤  Investigacion de Mercados - 3 Edicion (Spanish Edition)
  • Authors:
  • Language: ➤  Spanish; Castilian - español, castellano

Access and General Info:

  • First Year Published: 1996
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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7Marcas

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“Marcas” Metadata:

  • Title: Marcas
  • Author:
  • Language: por

Access and General Info:

  • First Year Published: 1998
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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8Liderazgo de marca

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“Liderazgo de marca” Metadata:

  • Title: Liderazgo de marca
  • Author:
  • Language: ➤  Spanish; Castilian - español, castellano

Access and General Info:

  • First Year Published: 2006
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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9Strategic market management

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“Strategic market management” Metadata:

  • Title: Strategic market management
  • Author:
  • Language: English

Access and General Info:

  • First Year Published: 1984
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Printdisabled

Online Access

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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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    10Managing brand equity

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    Book's cover

    “Managing brand equity” Metadata:

    • Title: Managing brand equity
    • Author:
    • Language: English

    Access and General Info:

    • First Year Published: 1991
    • Is Full Text Available: Yes
    • Is The Book Public: No
    • Access Status: Printdisabled

    Online Access

    Downloads Are Not Available:

    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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      11Building Strong Brands

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      Book's cover

      “Building Strong Brands” Metadata:

      • Title: Building Strong Brands
      • Author:
      • Language: English

      Access and General Info:

      • First Year Published: 1996
      • Is Full Text Available: Yes
      • Is The Book Public: No
      • Access Status: Printdisabled

      Online Access

      Downloads Are Not Available:

      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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        12Brand leadership

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        Book's cover

        “Brand leadership” Metadata:

        • Title: Brand leadership
        • Authors:
        • Language: English

        Access and General Info:

        • First Year Published: 2000
        • Is Full Text Available: Yes
        • Is The Book Public: No
        • Access Status: Printdisabled

        Online Access

        Downloads Are Not Available:

        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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          13Marketing research

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          Book's cover

          “Marketing research” Metadata:

          • Title: Marketing research
          • Authors:
          • Language: English

          Access and General Info:

          • First Year Published: 1980
          • Is Full Text Available: Yes
          • Is The Book Public: No
          • Access Status: Printdisabled

          Online Access

          Downloads Are Not Available:

          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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            14Developing business strategies

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            Book's cover

            “Developing business strategies” Metadata:

            • Title: Developing business strategies
            • Author:
            • Language: English

            Access and General Info:

            • First Year Published: 1984
            • Is Full Text Available: Yes
            • Is The Book Public: No
            • Access Status: Printdisabled

            Online Access

            Downloads Are Not Available:

            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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              15Strategic Market Management (Strategic Market Managment)

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              “Strategic Market Management (Strategic Market Managment)” Metadata:

              • Title: ➤  Strategic Market Management (Strategic Market Managment)
              • Author:
              • Language: English

              Access and General Info:

              • First Year Published: 2004
              • Is Full Text Available: No
              • Is The Book Public: No
              • Access Status: No_ebook

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              16Marketing research

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              Book's cover

              “Marketing research” Metadata:

              • Title: Marketing research
              • Authors:
              • Languages: English - und

              Access and General Info:

              • First Year Published: 1980
              • Is Full Text Available: No
              • Is The Book Public: No
              • Access Status: No_ebook

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              17Brand equity

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              “Brand equity” Metadata:

              • Title: Brand equity
              • Author:
              • Language: chi

              Access and General Info:

              • First Year Published: 1995
              • Is Full Text Available: No
              • Is The Book Public: No
              • Access Status: No_ebook

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              18Brand Leadership

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              Book's cover

              “Brand Leadership” Metadata:

              • Title: Brand Leadership
              • Author:

              Access and General Info:

              • First Year Published: 2009
              • Is Full Text Available: No
              • Is The Book Public: No
              • Access Status: No_ebook

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              19Brand Portfolio Strategy

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              Book's cover

              “Brand Portfolio Strategy” Metadata:

              • Title: Brand Portfolio Strategy
              • Author:
              • Language: English

              Access and General Info:

              • First Year Published: 2004
              • Is Full Text Available: Yes
              • Is The Book Public: No
              • Access Status: Printdisabled

              Online Access

              Downloads Are Not Available:

              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                20Developing Business Strategies

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                Book's cover

                “Developing Business Strategies” Metadata:

                • Title: Developing Business Strategies
                • Author:
                • Language: English

                Access and General Info:

                • First Year Published: 2001
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                21Brand Leadership

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                Book's cover

                “Brand Leadership” Metadata:

                • Title: Brand Leadership
                • Author:

                Access and General Info:

                • First Year Published: 2000
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                22Construir Marcas Poderosas / Building Strong Brands

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                “Construir Marcas Poderosas / Building Strong Brands” Metadata:

                • Title: ➤  Construir Marcas Poderosas / Building Strong Brands
                • Author:
                • Language: ➤  Spanish; Castilian - español, castellano

                Access and General Info:

                • First Year Published: 2003
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                23Advertising management

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                Book's cover

                “Advertising management” Metadata:

                • Title: Advertising management
                • Author:
                • Language: English

                Access and General Info:

                • First Year Published: 1986
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                24From Fargo to the World of Brands

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                Book's cover

                “From Fargo to the World of Brands” Metadata:

                • Title: ➤  From Fargo to the World of Brands
                • Author:
                • Language: English

                Access and General Info:

                • First Year Published: 2005
                • Is Full Text Available: Yes
                • Is The Book Public: No
                • Access Status: Printdisabled

                Online Access

                Downloads Are Not Available:

                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                  25Aaker Instructors Manual to Accompany Marketing Research

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                  “Aaker Instructors Manual to Accompany Marketing Research” Metadata:

                  • Title: ➤  Aaker Instructors Manual to Accompany Marketing Research
                  • Author:
                  • Language: English

                  Access and General Info:

                  • First Year Published: 1983
                  • Is Full Text Available: No
                  • Is The Book Public: No
                  • Access Status: No_ebook

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                  26Brand Leadership

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                  Book's cover

                  “Brand Leadership” Metadata:

                  • Title: Brand Leadership
                  • Author:
                  • Language: English

                  Access and General Info:

                  • First Year Published: 2002
                  • Is Full Text Available: Yes
                  • Is The Book Public: No
                  • Access Status: Printdisabled

                  Online Access

                  Downloads Are Not Available:

                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                    27Stategic Marketing Management

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                    “Stategic Marketing Management” Metadata:

                    • Title: Stategic Marketing Management
                    • Author:
                    • Language: English

                    Access and General Info:

                    • First Year Published: 2001
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    28Investigacion De Mercados

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                    “Investigacion De Mercados” Metadata:

                    • Title: Investigacion De Mercados
                    • Author:
                    • Language: ➤  Spanish; Castilian - español, castellano

                    Access and General Info:

                    • First Year Published: 2002
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    29Consumerism, 4th Ed

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                    “Consumerism, 4th Ed” Metadata:

                    • Title: Consumerism, 4th Ed
                    • Author:
                    • Language: English

                    Access and General Info:

                    • First Year Published: 1982
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    30Strategic Marketing Management

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                    “Strategic Marketing Management” Metadata:

                    • Title: Strategic Marketing Management
                    • Author:
                    • Language: English

                    Access and General Info:

                    • First Year Published: 1999
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    31Strategic market management

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                    “Strategic market management” Metadata:

                    • Title: Strategic market management
                    • Author:
                    • Language: English

                    Access and General Info:

                    • First Year Published: 2011
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    32Brand relevance

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                    Book's cover

                    “Brand relevance” Metadata:

                    • Title: Brand relevance
                    • Author:
                    • Language: English

                    Access and General Info:

                    • First Year Published: 2011
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    33Essentials of marketing research

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                    Book's cover

                    “Essentials of marketing research” Metadata:

                    • Title: ➤  Essentials of marketing research
                    • Authors:
                    • Language: English

                    Access and General Info:

                    • First Year Published: 1999
                    • Is Full Text Available: Yes
                    • Is The Book Public: No
                    • Access Status: Printdisabled

                    Online Access

                    Downloads Are Not Available:

                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                      34Estrategia de La Cartera de Marcas

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                      “Estrategia de La Cartera de Marcas” Metadata:

                      • Title: ➤  Estrategia de La Cartera de Marcas
                      • Author:
                      • Language: ➤  Spanish; Castilian - español, castellano

                      Access and General Info:

                      • First Year Published: 2005
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      35Consumer evaluations of brand extensions

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                      “Consumer evaluations of brand extensions” Metadata:

                      • Title: ➤  Consumer evaluations of brand extensions
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1990
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      36El Exito de Tu Producto Esta En La Marca

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                      “El Exito de Tu Producto Esta En La Marca” Metadata:

                      • Title: ➤  El Exito de Tu Producto Esta En La Marca
                      • Author:
                      • Language: ➤  Spanish; Castilian - español, castellano

                      Access and General Info:

                      • First Year Published: 1997
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      37Management de La Publicidad (2ts)

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                      “Management de La Publicidad (2ts)” Metadata:

                      • Title: ➤  Management de La Publicidad (2ts)
                      • Author:
                      • Language: ➤  Spanish; Castilian - español, castellano

                      Access and General Info:

                      • First Year Published: 1991
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      38Marketing Research, Eighth Edition with SPSS 13.0

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                      Book's cover

                      “Marketing Research, Eighth Edition with SPSS 13.0” Metadata:

                      • Title: ➤  Marketing Research, Eighth Edition with SPSS 13.0
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 2005
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      39Marketing Research Ir & TB 7e

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                      “Marketing Research Ir & TB 7e” Metadata:

                      • Title: Marketing Research Ir & TB 7e
                      • Author:

                      Access and General Info:

                      • First Year Published: 2000
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      40Srch for Consumr Interst

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                      “Srch for Consumr Interst” Metadata:

                      • Title: Srch for Consumr Interst
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1994
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      41(WCS) Strategic Marketing Management 7th Edition Course Pack

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                      Book's cover

                      “(WCS) Strategic Marketing Management 7th Edition Course Pack” Metadata:

                      • Title: ➤  (WCS) Strategic Marketing Management 7th Edition Course Pack
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 2004
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      42Aaker

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                      “Aaker” Metadata:

                      • Title: Aaker
                      • Author:

                      Access and General Info:

                      • First Year Published: 1992
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      43Construir marcas poderosas

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                      Book's cover

                      “Construir marcas poderosas” Metadata:

                      • Title: Construir marcas poderosas
                      • Author:

                      Access and General Info:

                      • First Year Published: 1996
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      44Marketing Research 7E with SPSS CD Rom Set

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                      “Marketing Research 7E with SPSS CD Rom Set” Metadata:

                      • Title: ➤  Marketing Research 7E with SPSS CD Rom Set
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 2000
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      45Marketing Research With Spss 14.0

                      By

                      “Marketing Research With Spss 14.0” Metadata:

                      • Title: ➤  Marketing Research With Spss 14.0
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 2007
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      46Multivarite analysis in marketing

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                      “Multivarite analysis in marketing” Metadata:

                      • Title: ➤  Multivarite analysis in marketing
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1980
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      47Strategic Marketing

                      By

                      “Strategic Marketing” Metadata:

                      • Title: Strategic Marketing
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 2001
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      48Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative

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                      “Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative” Metadata:

                      • Title: ➤  Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1981
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      49Building a brand

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                      “Building a brand” Metadata:

                      • Title: Building a brand
                      • Author:
                      • Language: English

                      Access and General Info:

                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      50Consumer evaluations of brand extensions

                      By

                      “Consumer evaluations of brand extensions” Metadata:

                      • Title: ➤  Consumer evaluations of brand extensions
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1989
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      51Managing assets and skills

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                      “Managing assets and skills” Metadata:

                      • Title: Managing assets and skills
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1989
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      52Strategic market management

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                      “Strategic market management” Metadata:

                      • Title: Strategic market management
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1992
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      53Spanning silos

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                      “Spanning silos” Metadata:

                      • Title: Spanning silos
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 2008
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      54Marketing research

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                      “Marketing research” Metadata:

                      • Title: Marketing research
                      • Author:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1990
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      55Consumerism

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                      “Consumerism” Metadata:

                      • Title: Consumerism
                      • Authors:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1974
                      • Is Full Text Available: No
                      • Is The Book Public: No
                      • Access Status: No_ebook

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                      56Consumerism

                      By

                      Book's cover

                      “Consumerism” Metadata:

                      • Title: Consumerism
                      • Authors:
                      • Language: English

                      Access and General Info:

                      • First Year Published: 1982
                      • Is Full Text Available: Yes
                      • Is The Book Public: No
                      • Access Status: Printdisabled

                      Online Access

                      Downloads Are Not Available:

                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                        57Strategic market management

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                        Book's cover

                        “Strategic market management” Metadata:

                        • Title: Strategic market management
                        • Author:
                        • Language: English

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                        • First Year Published: 2003
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                          58Essentials of Marketing Research, 2nd Edition with SPSS 13. 0 Set

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                          59Essentials of Marketing Research, 3e with Spss 13.0 Set

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                          60Essentials of Marketing Research

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                          61Managing Brand Equity

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                          62Building Strong Brands

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                          63Marketing Research

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                            64Brand Relevance

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                            65Aaker on branding

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                            66Brand Portfolio Strategy

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                            67Three Threats to Brand Relevance

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                            68(WCS)Marketing Research 8th Edition with Study Tips Set

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                            69Strategic Market Management, 10th Edition Wiley e-Text Reg Card

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                            70Strategisches Markt-Management

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                            71Strategic Market Management, 7Th Ed

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                            72Strategic Market Management, European Edition Chapter 13

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                            73Strategic Market Management, European Edition Chapter 10

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                            74Marketing Research with SPSS Software

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                            75Marketing Research, 11th Edition Wiley e-Text Reg Card

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                            76Strategic Market Management 10E with BizLX Software Set

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                            77Strategisches Markt-Management

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                            78Consumer evaluations of brand extensions

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                            79Consumerism

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                            80Güclü Markalar Yaratmak

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                            81Imza Hikayeler Yaratmak

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                            82 Advertising management

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                            83Markenrelevanz

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                            84Strategic Market Management

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                            85Strategic Market Management

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                            86Brand Leadership

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                            87Building the Brand-Driven Business

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                            88Essentials of Marketing Research, 2nd Edition with SPSS 17. 0

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                            89Marketing Research, ISV

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                            David Aaker

                            David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's