Author: Andrew J. Casson

This book is a treatise on advertising as it was in the United States in 1911.<br><br> "This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.<br><br> "When we remember that the total advertising in the United States amounts to <i>two million dollars a day</i>, and that the total sales, in the home market alone, amount to <i>one hundred millions a day</i>, we can realize the tremendous importance of efficiency in the selling and advertising of goods. <br><br> "Too much of our work has fallen into ruts— into the easy ruts of habit and routine; and it is the purpose of this book to point out that there is a <i>better way</i> to do what we are doing." - Summary by TriciaG and from the preface