Anime's media mix - Info and Reading Options
franchising toys and characters in Japan
By Marc Steinberg
"Anime's media mix" was published by University of Minnesota Press in 2012 - Minneapolis and the language of the book is English.
“Anime's media mix” Metadata:
- Title: Anime's media mix
- Author: Marc Steinberg
- Language: English
- Publisher: University of Minnesota Press
- Publish Date: 2012
- Publish Location: Minneapolis
“Anime's media mix” Subjects and Themes:
- Subjects: ➤ Animated films - Character toys - Character merchandising - Animated television programs - History and criticism - Cartoon characters - Comic books, strips - Comic strip characters - Toys - Television programs - Animated films, japan - Comic books, strips, etc., history and criticism
- Places: Japan
Edition Specifications:
- Pagination: p. cm.
Edition Identifiers:
- The Open Library ID: OL25025218M - OL16142176W
- Online Computer Library Center (OCLC) ID: 750401392
- Library of Congress Control Number (LCCN): 2011031800
- ISBN-13: 9780816675494 - 9780816675500
- All ISBNs: 9780816675494 - 9780816675500
AI-generated Review of “Anime's media mix”:
"Anime's media mix" Table Of Contents:
- 1- Introduction: rethinking convergence in Japan
- 2- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
- 3- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
- 4- Material communication and the mass media toy
- 5- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
- 6- Character, world, consumption.
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