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franchising toys and characters in Japan

"Anime's media mix" was published by University of Minnesota Press in 2012 - Minneapolis and the language of the book is English.


“Anime's media mix” Metadata:

  • Title: Anime's media mix
  • Author:
  • Language: English
  • Publisher: University of Minnesota Press
  • Publish Date:
  • Publish Location: Minneapolis

“Anime's media mix” Subjects and Themes:

Edition Specifications:

  • Pagination: p. cm.

Edition Identifiers:

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"Anime's media mix" Table Of Contents:

  • 1- Introduction: rethinking convergence in Japan
  • 2- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
  • 3- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
  • 4- Material communication and the mass media toy
  • 5- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
  • 6- Character, world, consumption.

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